The sponsorship Team at GSM is looking for a Project Manager with the main responsibility of leveraging and coordinating the Liverpool sponsorship internationally. Furthermore, the Project Manager will be coordinating the Carlsberg High Five project as well as other sponsorship projects in the group. We are looking for an independent, dynamic person with experience of coordinating projects and events. You will be part of the sponsorship team, which is part of Group Sales and Marketing at HQ in Copenhagen. The sponsorship team is a very experienced and dedicated team, who is working primarily with the marketing teams across the Group but also from time to time work cross functionally across the entire group. You will be working in a very dynamic, fast paced and hard working environment, where team spirit, service-mindedness, a positive attitude, business sense, a good sense of humour, and solutions are keywords in the daily work. The position is based in Copenhagen and reports to the Sponsorship Director

Sponsorships play an important role in supporting the Carlsberg and Tuborg brand. The project manager will take over an important position, which has become vacant due to new challenges for the current Project Manager. The position will be focusing on taking the Liverpool sponsorships to the next level as well as coordinating and assisting on new projects within the area of sponsorship. The Project Manager should expect to be able to work with many different tasks within the discipline of Marketing and Event. We are looking for a person, who can start as soon as possible.


Job Responsibilities:

  • Liverpool FC Sponsorship
  • High Five (skiing)
  • Carlsberg Consumer Experience (Travel, clothing and new projects)
  • Task Force coordination
  • Sponsorship POS
  • Support on Major sponsorships (UEFA Cup, EURO)
  • Best practice & sponsorships across the group 
  • Workshops
  • Ad hoc support

Personal Qualifications:

  • Action orientated and focus on execution 
  • Dedication and high work capacity
  • Coordinating many tasks at the same time
  • Managing high stress level
  • Able of keeping things simple
  • Positive attitude, team player and good networking skills
  • Customer orientated


Professional Qualifications:

  • Master Degree or Bachelor from University or Business school
  • Project Management skills
  • Experience in working with customers
  • Event & Hospitality Experience
  • 2-3 years of experience with marketing
  • Fluency in English - verbally and in writing


For more information about the position please contact Sponsorship Director Keld Strudahl at telephone number: +45 3327 4554

To apply for this position please use the link below.


Carlsberg is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. Its flagship brand - Carlsberg - is one of the fastest-growing and best-known beer brands in the world. More than 40,000 people work for Carlsberg at 92 local production sites in 48 countries, and its products are sold in more than 150 markets. In 2007 Carlsberg sold more than 115 million hectolitres of beer, which is about 95 million bottles of beer a day.
Find out more at www.carlsberggroup.com.