AUSTRALIA:
In 2007 Carlsberg and Foster's signed a licence agreement for both Carlsberg and Tuborg brands, previously with Independent Distillers. Foster's has a dominant position in the Australian beer and wine market.
Carlsberg also has an agreement with the Coopers Brewery in Adelaide to manufacture our non-alcoholic Birell brands, originally from Switzerland.
NEW ZEALAND:
In 2004, Independent Liquor (NZ) began licence production of Tuborg. This was followed by local production of Carlsberg in 2005.
Independent is primarily known in its market for ready-to-drink products, such as Mudshake, KGB and Woodstock, but it has been ambitiously building its position as a competitor to the large breweries in the country.
KEY DATES:
2004 Licence production of Tuborg begins
2005 Licence production of Carlsberg begins
2007 Licence production of Carlsberg in Australia moved to Foster's
BRANDS:
Carlsberg, Tuborg, Birell
CONTACTS:
Australia
Foster's Australia
77 Southbank Blvd
Southbank VIC 3006
Australia
Phone: +61 3 9633 2000
New Zealand
Independent Liquor
National Head Office
35 Hunua Road
Papakura, Auckland 72148
New Zealand
Phone: +64 9 298 3000
Revised 2007