Carlsberg was introduced into Austria at the launch of the the Alpine World Championship in St Anton in 2001, where it was one of the main sponsors.
In 2008, an even bigger sporting event sponsored by Carlsberg will take place in Austria, when, together with Switzerland, they host the European Football Championship - Euro 2008. To prepare for this event and increase our presence in the market, we began working with the biggest independent brewery in Austria – Stiegl Brauerei – in 2006.
The Austrians consume 108 litres of beer per person per year, which makes them number three in Europe, after the Czechs and the Germans.
KEY DATES:
2001: Carlsberg introduced in Austria
2006: Co-operation between Stiegl Brauerei and Carlsberg established
2008: European Football Championship – Euro 2008
KEY FACTS:
Annual beer consumption per person: 108 litres
CONTACTS:
Stiegl Getränke & Service GMBH & CO. KG
A-5017 Salzburg
Kendlerstrasse 1
Austria
Tel: +43 662-8382-0
Fax: +43 662-8382-2018
E-mail: gabriele.wallner@stiegl.at
Website: www.stiegl.at
Revised 2007