Carlsberg has been active in Belarus through exports from Baltika in Russia and since December 2006, also through a 30% share in the privately owned Olivaria Brewery.
Belarus has a population of around 10 million and a current annual beer consumption of 33 litres per person. With a growing economy and rising beer consumption, it’s a market with strong, future potential.
The Olivaria Brewery in Minsk was established in 1864. It has 600 employees and a brewing capacity of 600,000 hl. Olivaria is one of the most recognised brands in Belarus with a market share of approximately 10%.
The European Bank for Reconstruction and Development (EBRD) had been a major shareholder in Olivaria since 2005 and was looking for an international partner to help develop the business. It now holds 21% of the shares.
KEY DATES:
1864: Olivaria Brewery established.
2005: The European Bank for Reconstruction and Development becomes a major shareholder.
2006: Carlsberg (through BBH) invests in the Olivaria Brewery.
BRANDS:
Olivaria
KEY FACTS:
Capacity: 400,000 hl – to be increased to 600,000 in 2007
Employees: 600
Market Share: approx. 10%
Consumption per person: 33 litres
Carlsberg Ownership: 30%
Revised 2008