Carlsberg was the first international beer introduced in Belgium in the early twentieth centuryand today it is the leading beer in the international premium segmentThe fact that it has gained such popularity in a country with a very strong local beer tradition says a great deal about the strength of the Carlsberg brand.

In Belgium, the Carlsberg, Tuborg, Kronenbourg 1664 and Tourtel brands are marketed and distributed by Carlsberg Importers, in which the Carlsberg Group holds a 10% stake. The Carlsberg brand has enjoyed continued growth during the last years and has strengthened its position as premium segment leader.

 

KEY FACTS:
Annual beer consumption per person: 87 litres

 

CONTACTS:
Carlsberg Importers SA.
Industrielaan 16-20
1740 Ternat
Belgium

Tel: +32 2 583 5000
Fax: +32 2 581 0608

E-mail: info@carlsberg.be

 

Revised 2009