Carlsberg was the first international beer introduced in Belgium in the early twentieth century, and today it is the leading beer in the international premium segment. The fact that it has gained such popularity in a country with a very strong local beer tradition says a great deal about the strength of the Carlsberg brand.
In Belgium, the Carlsberg, Tuborg, Kronenbourg 1664 and Tourtel brands are marketed and distributed by Carlsberg Importers, in which the Carlsberg Group holds a 10% stake. The Carlsberg brand has enjoyed continued growth during the last years and has strengthened its position as premium segment leader.
KEY FACTS:
Annual beer consumption per person: 87 litres
CONTACTS:
Carlsberg Importers SA.
Industrielaan 16-20
1740 Ternat
Belgium
Tel: +32 2 583 5000
Fax: +32 2 581 0608
E-mail: info@carlsberg.be
Revised 2009