Carlsberg was first exported into China more than 130 years ago, and Chinese bars served the first Carlsberg Export back in the late 1890s.

The Carlsberg Brewery in Hong Kong, which was started in 1978 and inaugurated in 1981, became the base for Carlsberg’s expansion into mainland China.  

In 1995, Carlsberg acquired a major shareholding in a brewery in Huizhou, southern China and moved all production from Hong Kong in 1999.  The Carlsberg Brewery Guangdong in Huizhou now supplies China, Hong Kong and the Macau markets and also produces its own local “Dragon 8” brand.

After 2000, Carlsberg accelerated the acquisition of shareholdings in Chinese breweries, concentrating on Western China.  Today we have full ownership of or joint ventures in 20 breweries in seven Chinese provinces.

 

KEY DATES:

1860s: Carlsberg first exported to China
1978: Carlsberg Brewery Hong Kong under construction
1981: Inauguration of Carlsberg Brewery Hong Kong
1995: Carlsberg Brewery Guangdong set up in Huizhou
2003: Carlsberg acquires 100% shareholding in Kunming Huashi Brewery and Dali Beer Group in the Yunnan Province
2004: Carlsberg acquires major shareholding in Lhasa Brewery in the Tibet Autonomous Region
2004: Carlsberg acquires major shareholding in Lanzhou Huanghe’s three breweries in the Gansu Province
2004: Together with local partners, Carlsberg invests in greenfield brewery in Qinghai – with  production starting in 2005
2004: Carlsberg acquires 34.5% shareholding in Wusu Brewery in Xinjiang Autonomous Region
2004: China and Hong Kong launch Carlsberg Chill
2005: Carlsberg increases shareholding in Wusu Brewery Group to 50%
2006: Through a joint venture with Ningxia Nongken Enterprise Group, Carlsberg establishes a greenfield brewery in Ningxia Autonomous Region. Carlsberg owns 70% of the joint venture

 

KEY FACTS:

Number of production sites: 20 breweries in seven provinces
Employees: approx. 7,500
Total Beer Market: 306 million hl
Consumption per person: 23.4 litres

 

BRANDS: 

Carlsberg Chill, Lhasa, Huanghe, Dali, Xixia

 

CONTACTS:

Carlsberg Brewery Hong Kong Limited
1/F Delta House
3, Siu Lek Yuen, On Yiu Street
N.T. Hong Kong

Tel: +852 3189 8000
Fax: +852 3189 8239

E-mail: chansp@carlsberg.com.hk
Websites: www.carlsberg.com.cn and www.dalibeer.com

 

DID YOU KNOW THAT ..? 

  • China is the world’s largest beer market in terms of production and consumption – around 33% higher than number two - the USA.
  • Lhasa Brewery is probably the highest altitude brewery in the Carlsberg Group at 3,700 metres above sea level
  • The Lhasa and Huanghe brands have been awarded the highly prestigious “China Famous Trademark” status, which has only been granted to nine other beer brands
  • In 2006, the Carlsberg brewery in Huizhou gained ISO 14000 certification for environmental protection. Lhasa Brewery is expected to receive this certification very soon.

 

 Revised 2007