Carlsberg Croatia is the most modern and fastest growing brewer in Croatia, contributing to the national and local economy as a responsible employer, business partner and producer of top quality brands.  

Since 2003, it has increased its total sales by 28% over a period when the Croatian beer market as a whole has declined by more than 4%. Exports have also increased. 

Carlsberg entered the Croatian market in 1972 when the first Tuborg beer was produced under licence.  In 1994, Carlsberg acquired a 10% shareholding in the Panonska brewery, becoming a majority shareholder in 2002.

The new brewery, which opened in 1997, is one of the most technologically advanced in Europe, capable of producing 550,000 hl of beer per year. It is the only brewery in Croatia with a wastewater treatment plant, setting high standards for environmental protection and responsible business.

Carlsberg Croatia is part of Carlsberg South East Europe.

 

KEY DATES:

1971: Panonska Brewery founded
1972: Local production of Tuborg commences under licence
1994: Carlsberg acquires 10% shareholding in Panonska
1997: New Panonska Brewery opens in Koprivnica
2002: Carlsberg becomes majority shareholder
2004: Panonska changes its name to Carlsberg Croatia

 

KEY FACTS:

Capacity: 550,000 hl
Employees: 350
Market Share: Growing – around 13%
Annual beer consumption per person: 80 litres
Carlsberg Ownership: 80%

 

BRANDS:

Carlsberg, Tuborg Green, Pan, Kaj, Battery.

 

CONTACTS:

Carlsberg Croatia
Ulica Danica 3
48 000 Koprivnica
Croatia

Tel: +385 48 657 011
Fax: +385 48 657 077

E-Mail: info@carlsberg.hr
Website: www.carlsberg.hr 

 

DID YOU KNOW THAT ..?

  • Carlsberg Croatia’s head office hosts a contemporary art collection which is open to the general public.
  • In 2004, Carlsberg Croatia received the ISO 9001 and ISO 14001 certificates for quality and environmental protection, and in 2008 the ISO 22000 which defines the requirements regarding the food safety management system.
  • In 2005 and 2008, Carlsberg Croatia was awarded the “Employer Partner” certificate for excellent human resources management.

 

Revised 2008