Carlsberg Hungary was established in 2004, distributing and marketing first Carlsberg and then Holsten.
However, Tuborg had been available locally since 1981 as the first international beer produced under licence.
In 2006, Carlsberg Hungary took over the distribution of Tuborg from Dreher brewery and launched the energy drink Battery - produced by Sinebrychoff in Finland. It further strengthened its premium beer portfolio in 2007 with a distribution agreement for Bud (Anheuser Busch) in Hungary.
Today Carlsberg Hungary is a true provider of international premium beer brands, sourcing its portfolio from eight different countries.
KEY DATES:
1981: Tuborg introduced in Hungary
2004: Carlsberg Hungary established
2006: Carlsberg Hungary takes over distribution of Tuborg and Battery
KEY FACTS:
Total Beer Market: 8 million hl
Consumption per person: 72 litres
Carlsberg Ownership: 100%
BRANDS:
Carlsberg, Tuborg and Holsten
CONTACTS:
Carlsberg Hungary
H-2040 Budaörs
Neumann J. str. 3
Hungary
Tel: +36 6 23 888 555
E-mail: vevoszolgat@carlsberg.hu
Website: www.tuborg.hu