The Icelandic beer market is approximately 190,000 hl and is growing steadily. Beer is mainly sold through the state monopoly ATVR, which accounts for 75% of total sales.
Danish beer is popular in Iceland, with almost 30% share of the total beer market. Carlsberg and Tuborg are the dominant players among the international beers and have both enjoyed strong growth over recent years.
KEY FACTS:
Total Beer Market: 190,000 hl
Annual beer consumption per person: 63 litres
BRANDS:
Carlsberg and Tuborg
VIFILFELL – CARLSBERG DISTRIBUTOR:
Since June 1991, Carlsberg beer has been produced, distributed and sold by licence partner Vifilfell.
CONTACT:
Vifilfell
Studlahalsi 1
110 Reykjavik
Iceland
Tel: +354 412 80 00
Fax: +354 412 80 01
E-mail: hreidar@vifilfell.is - Brand Manager Hreidar Jônsson
Web-site: www.vifilfell.is
ÖLGERDIN - TUBORG DISTRIBUTOR:
Tuborg is produced, distributed and sold by the other local brewery, Ölgerdin.
CONTACT:
Ölgerdin
Grjothalsi 7-11
110 Reykjavik
Iceland
Tel: +354 580 9038
Fax: +354 580 9080
E-mail: gunnar.b.sigurgeirsson@olgerdin.is - Marketing Manager Gunnar B. Sigurgeirsson
Web-site: www.olgerdin.is
DID YOU KNOW THAT ..?
- Beer wasn't allowed in Iceland until 1989
Revised 2007