Industrie Poretti, founded in 1877, is one of Italy’s historic breweries.
The licence production of Tuborg began back in 1975 and Carlsberg acquired a 50% shareholding in the company in 1982. This was increased to 75% in 1998 and the company changed its name to Carlsberg Italia. Carlsberg gained 100% ownership of the company in 2002.
Carlsberg Italia operates two breweries - the historic brewery in Varese in Northern Italy and a second in Ceccano, in the province of Frosinone south of Rome. The management headquarters have been moved from Varese to Milan.
Italy has one of the lowest rates of beer consumption in Western Europe, although there has been a steady increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.
KEY DATES:
1877: Industrie Poretti founded
1975: Tuborg produced under licence
1982: Carlsberg acquires 50% of the company’s shares
1998: Carlsberg shareholding increased to 75%
1998: Name changed to Carlsberg Italia
2002: Carlsberg Italia becomes a wholly owned company within the Carlsberg Group
KEY FACTS:
Sites: 2
Employees: 850
Market Position: 3
Market Share: 8%
Consumption per person: 30 litres
Carlsberg Ownership: 100%
BRANDS:
Carlsberg, Tuborg, Splügen, Poretti, Bock 1877, Holsten, Devil’s Kiss, Tucher, Castlemaine XXXX
CONTACTS:
Carlsberg Italia SpA
Via Ramazzotti 12
20020 Lainate (MI)
Italy
Tel. +39 02 93536 911
Fax: +39 02 93536 412
E-mail: info@carlsberg.it
Website: www.carlsbergitalia.it and www.carlsberg.it
DID YOU KNOW THAT ..?
- The “Bardo” wine brand is in the Carlsberg Italia portfolio
Revised 2007