Industrie Poretti, founded in 1877,
is one of Italy’s historic breweries. The licence production of Tuborg began back in 1975 and Carlsberg acquired a 50% shareholding in the company in 1982. This was increased to 75% in 1998 and the company changed its name to Carlsberg Italia. Carlsberg gained 100% ownership of the company in 2002.
Carlsberg Italia operates the historic brewery in Varese in Northern Italy recently renewed and owns the beverage distribution network T&C
Italy has one of the lowest rates of beer consumption in Western Europe, although there has been a steady increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.
KEY DATES:
1877: Industrie Poretti founded
1975: Tuborg produced under licence
1982: Carlsberg acquires 50% of the company’s shares
1998: Carlsberg shareholding increased to 75%
1998: Name changed to Carlsberg Italia
2002: Carlsberg Italia becomes a wholly owned company within the Carlsberg Group
KEY FACTS:
Sites: 1
Employees: 700
Market Position: 3
Market Share: 8%
Consumption per person: 31 litres
Carlsberg Ownership: 100%
MANAGEMENT:
| CEO: Alberto Frausin |
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BRANDS:
Carlsberg, Tuborg, Tuborg Light, Splügen, Birrificio Angelo Poretti, Holsten, Carlsberg Elephant. Carlsberg Special Brew, Devil’s Kiss, Tucher, Corona, Negra Modelo, Modelo Especial, Grimbergen
CONTACTS:
Carlsberg Italia SpA
Via Ramazzotti 12
20020 Lainate (MI)
Italy
Tel. +39 02 93536 911
Fax: +39 02 93536 412
E-mail: info@carlsberg.it
Website: www.carlsbergitalia.it, www.carlsberg.it, www.tuborg.it, www.tuborglight.it, www.birrificioporetti.it and www.corona-extra.it
MEDIA CONTACT:
Laura Marchini
Brand & Communication Manager
Tel.: +39 02 93536940
Email: laura.marchini@carlsberg.it
DID YOU KNOW THAT ..?
- Tuborg Light is the first low-calories beer launched on the Italian Market
- All the three brands of Birrificio Angelo Poretti (Chiara Originale, Bock Chiara, Bock Rossa) were awarded by Monde Seléction
Revised 2009