In Latin America,  the beer drinking culture is driven by a favourable climate - and a passion for football.

The Latin American market is strongly dominated by local brands but in the recent years, the imported premium segment has on key markets like Mexico, Brazil, Argentina & Chile been growing and beer consumers are opening up toward new trends from "the new world" in Europe.

Today Carlsberg and Tuborg are exported to:

  • Chile
  • Mexico
  • Honduras
  • Argentina
  • Costa Rica
  • Panama
  • Brazil
  • El Salvador

 

KEY FACTS: 

Annual beer consumption per person: 42 litres

 

 

Revised 2009