In Latin America, the beer drinking culture is driven by a favourable climate - and a passion for football.
The Latin American market is strongly dominated by local brands but in the recent years, the imported premium segment has on key markets like Mexico, Brazil, Argentina & Chile been growing and beer consumers are opening up toward new trends from "the new world" in Europe.
Today Carlsberg and Tuborg are exported to:
- Chile
- Mexico
- Honduras
- Argentina
- Costa Rica
- Panama
- Brazil
- El Salvador
KEY FACTS:
Annual beer consumption per person: 42 litres
Revised 2009