Incorporated in December 1969, Carlsberg Brewery Malaysia Berhad (CBMB) began brewing Carlsberg Green Label beer locally in 1972. Since then, the brand has become part of everyday life and is the undisputed market leader with more than a 50% share of the Malaysian beer market.

CBMB is 51% owned by the Carlsberg Group and is listed on the Main Board of Bursa Malaysia Securities Berhad (Malaysia Stock Exchange) under the consumer products sector.   

Carlsberg Malaysia aims to be at the forefront of innovation and quality and has always led the market with dynamic product launches and massive consumer campaigns. It is a champion of many Corporate Social Responsibility initiatives and is acknowledged in Malaysia for its dedication and commitment.  Like other breweries within the Carlsberg Group, its production facilities are certified to ISO 9001 (quality) and ISO 14001 (environment) standards.

 

 

KEY DATES:

 

1903: First Carlsberg beer imported into Malaysia.
1969: Incorporation of Carlsberg Brewery Malaysia Berhad.
1971: Construction of brewery in Shah Alam, Selangor completed.
1972: First locally brewed Carlsberg Green Label sold in Malaysia.
2000: Hap Seng Consolidated Berhad (HSCB) sells its CBMB shares.  Carlsberg increases its shareholding to 49.66%.
2005: Carlsberg increases its shareholding to 51%.

 

 

KEY FACTS:

Sites: 1
Employees: Around 600 employees.
Market Position: 1
Market Share: 50%
Annual beer consumption per person: 6 litres.
Carlsberg Ownership: 51%

 

 

BRANDS:

Carlsberg Green Label, SKOL beer, Danish Royal Stout, Royal Stout Ginseng, Carlsberg Special Brew, Tetley’s English Ale, Jolly Shandy and Nutrimalt.  

 

 

CONTACTS:

Carlsberg Brewery Malaysia Berhad
No 55, Persiaran Selangor
Section 15, 40200 Shah Alam,
Selangor, Malaysia

Tel: +603 – 5522 6688
Fax: +603 – 5519 1931

E-Mail: info@carlsberg.com.my   
Website: www.carlsberg.com.my

 

 

DID YOU KNOW THAT..?

  • In 1998, Carlsberg Malaysia won the ‘Jacobsen Golden Words Award’ in recognition of its consistently high quality standards, commitment to improvement and successful sales development.  
  • In 2006, Carlsberg Green Label received Malaysia’s Platinum Most Trusted Brand Award for the seventh consecutive year in a Reader’s Digest consumer survey. 
  • The Carlsberg Top 10 Charity Road Shows is the longest-running charity road show in Malaysia and is listed in the Malaysian Book of Records.  In 2006, the campaign raised almost RM300 million for the development of local educational institutions. 
  • In June 2006, Carlsberg Malaysia was the first country in Asia to launch the Carlsberg Extra Cold beer dispenser. The Extra Cold tap is sheathed in ice and uses glycol-based technology to dispense beer at –1°C. 
  • In November 2006, Carlsberg Malaysia was the first to launch Jacobsen Saaz Blonde and Bramley Wit in Asia.  The Jacobsen speciality beer range comprises five premium beers named after Carlsberg’s founder JC Jacobsen. 
  • The tagline for Carlsberg Green Label is “The Best Things in Life are Shared” and SKOL beer is “Winning the World Over”.  Danish Royal Stout is “Honest to Goodness Stout” while Royal Stout Ginseng “Keeps you going”.

 

 

 

 

Revised 2007