Incorporated in December 1969, Carlsberg Brewery Malaysia Berhad (CBMB) began brewing Carlsberg Green Label beer locally in 1972. Since then, the brand has become part of everyday life and is the undisputed market leader with more than a 50% share of the Malaysian beer market.

Carlsberg Malaysia is 51% owned by the Carlsberg Group and is listed on the Main Board of Bursa Malaysia Securities Berhad (Malaysia Stock Exchange) under the consumer products sector. It is an established brewery that manufactures and distributes beer, stout and other beverages mainly in the domestic Malaysian market via its 100% subsidiary; Carlsberg Malaysia Sdn. Bhd. Carlsberg Malaysia also has investments in Sri Lanka, Taiwan and in a Malaysian alcoholic beverage company called Luen Heng F&B Sdn Bhd.

Carlsberg Malaysia has a beer for every drinker with different palates and lifestyles for every occasion. Its expanded brand portfolio includes Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Tuborg beer, SKOL beer, SKOL Super beer, Danish Royal Stout, Corona Extra, Tetley’s, Jolly Shandy Lemon and Peach as well as non-alcoholic Nutrimalt drink. In addition, Carlsberg Malaysia through its subsidiaries also offer a wide range of imported international beer brands such as Hoegaarden, Stella Artois, Budweiser, Foster’s and Beck’s. Carlsberg Malaysia now has 7 of the 9 world’s top international beer brands.

Being at the forefront of innovation and quality, Carlsberg Malaysia has always led the market with dynamic product launches and massive consumer campaigns. The company has also been championing many Corporate Social Responsibility initiatives focusing on four aspects of Environment, Community, Workplace and Marketplace.

 

KEY DATES:
1903 First Carlsberg beer imported into Malaysia
1969 Incorporation of Carlsberg Brewery Malaysia Berhad
1971 Construction of brewery in Shah Alam, Selangor completed
1972 First locally brewed Carlsberg Green Label sold in Malaysia
2000 Hap Seng Consolidated Berhad (HSCB) sells its CBMB shares  Carlsberg increases its shareholding to 49.66%
2005 Carlsberg increases its shareholding to 51%
2008 Carlsberg Distributors Taiwan Ltd (CDT), a 50% joint venture company between Carlsberg Malaysia and Lei Shing Hong (LSH)acquired 75% equity in Cottingham Co Ltd, Taiwan (Cottingham)
2009 Carlsberg Malaysia acquired Carlsberg Singapore.

 

KEY FACTS:
Sites: 1
Employees: 570
Market Position: 2
Market Share: 44%
Annual beer consumption per person: 20 litres.
Carlsberg Ownership: 51%

 

BRANDS:
Carlsberg Green Label, Tuborg, Carlsberg Gold, SKOL beer, Danish Royal Stout, Royal Stout Ginseng, Carlsberg Special Brew, Tetley’s English Ale, Jolly Shandy (Lemon, Lychee and Peach), and Nutrimalt.  

 

MANAGEMENT:

 Managing Director Søren Ravn CFO Lew Yoong Fah
   CFO Lew Yoong Fah
 

CONTACTS:
Carlsberg Brewery Malaysia Berhad
No 55, Persiaran Selangor
Section 15, 40200 Shah Alam,
Selangor, Malaysia

Tel: +603 – 5522 6688
Fax: +603 – 5519 1931

E-Mail: info@carlsberg.com.my   
Website: www.carlsberg.com.my

 

DID YOU KNOW THAT..? 

  • In 1998, Carlsberg Malaysia won the ‘Jacobsen Golden Words Award’ in recognition of its consistently high quality standards, commitment to improvement and successful sales development.  
  • In 2008, Carlsberg Green Label received Malaysia’s Gold Most Trusted Brand Award for the ninth consecutive year in The Reader’s Digest consumer survey. 
  • Carlsberg Malaysia’s Top Ten Charity Campaign was certified as the “Longest Running Chinese Charity Show’ in Malaysia by the Malaysian Book of Records.  The campaign in its 21st year raised more than RM318 million to date for the development of local Chinese educational institutions. 
  • In 2008, Carlsberg Malaysia was named the winner of the 2008 ‘Strongest Winning Culture’ Award amongst the all the Carlsberg Group companies across the world.
  • In 2009, Carlsberg Malaysia funded CSR project named Top Ten Charity Campaign was certified as the “Longest Running Chinese Charity Show” in Malaysia by the Malaysian Book of Records. The campaign in its 22nd year raised more than RM320 million to date for the development of more than 550 local Chinese educational institutions.
  • The tagline for Carlsberg Green Label is “Nice One”; Tuborg is “The Fun Starts Here”, SKOL and SKOL Super beer is “Winning the World Over”; Danish Royal Stout is “Honest to Goodness Stout” and Corona is “Escape from Ordinary”.

 Revised 2009