Carlsberg has been imported into Singapore since the early 20th century. Initially it came all the way from Denmark, but today most of the beer sold by Carlsberg Singapore is sourced from a few Asian countries including Malaysia, China and Thailand.
Carlsberg Singapore is a wholly owned sales and marketing company which has succeeded in growing the Carlsberg brand’s market share from around 10% in the 1990s to nearly a quarter of the total beer market volume today.
KEY FACTS:
Production Sites: None
Employees: 66
Market Position: 2
Market Share: Nearly ¼ of total beer market volume
Total Beer Market: 850.000 hl
Consumption per person: approx. 17 litres
Carlsberg Ownership: 100%
MANAGEMENT:
| CEO: Bart Lim |
 |
BRANDS:
Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Kronenbourg 1664, Kronenbourg Blanc, Danish Royal Stout, Corona, Tetley’s, Jolly Shandy
CONTACTS:
Carlsberg Singapore Pte Ltd
238A Thomson Road #13-08/10
Novena Square Tower A
Singapore 307684
Tel: +65 6295 3395
Fax: +65 6295 2115
Website: www.carlsbergpromo.com.sg
MEDIA CONTACT:
Grace Lee
Senior Marketing Manager
Tel: +65 6359 7838 / +65 6395 3395
Email: gracelee@carlsberg.com.sg
Revised 2009