Spain 

Spain has the highest beer consumption in Southern Europe. Social events are an integral part of Spanish culture and beer plays just as important a role as wine.

Carlsberg is distributed in Spain by Grupo Mahou San Miguel, the second largest brewery group in the country.

When Carlsberg was first imported in 1957, people tended to drink beer from small, local breweries. Now, Carlsberg is the young people's choice of beer.  And, as the sponsor of music and entertainment, it is Spain's party beer.

KEY DATES:
1957: Carlsberg first imported

KEY FACTS:
Annual beer consumption per person: 84 litres

CONTACTS:
Mahou San Miguel
Paseo Imperial 32-34
S-28005

Tel: +34 91 526 9100/18 &
       +34 91 526 94 83
Fax: +34 91 526 93 36

E-mail: marketing@mahou-sanmiguel.info

Canary Islands

The Carlsberg brand in the Canary Islands is distributed by the SAB Miller owned brewery Compañía Cervecera de Canarias, that is the merged company of the earlier local breweries of the Dorada and Tropical brands. Carlsberg is available on all the Canary Islands as draught, canned and bottled beer and has been produced and distributed by CCC since 1994.

CONTACTS:
Compañía Cervecera de Canarias, S.A.
Tenerife, Spain

Tel: +34 922 568 226
E-mail: vsarup@ccc.es

Revised 2007