Feldschlösschen has been the largest brewery in Switzerland for more than 100 years. It was acquired by Carlsberg in 2000 and has now become the leading Swiss beverage company.
Based in Rheinfelden, Feldschlösschen has five production plants and 16 beverage distribution centres. Its three breweries and two mineral water bottling facilities produce 12 in-house brands and 50 different beverages.
In addition to Carlsberg, Feldschlösschen has a large portfolio of its own beer brands and mineral waters, as well as leading brands from other producers. A significant part of its beer production is exported.
KEY DATES:
1876: Feldschlösschen established by Theophil Roniger and Mathias Wüthrich
1898: Feldschlösschen becomes the biggest brewery in Switzerland with a production of 100,000 hl
1970: Acquires Gurten Brewery, Bern-Wabern
1972: Acquires Valaisanne Brewery, Sion
1973: Enters the mineral water and soft drink market
1985: Acquires of Arkina Yverdon-les-Bains (mineral water)
1989: Acquires of Warteck Brewery, Basel
1996: Feldschlösschen and Hürlimann merges
1998: Acquires of Mineralquelle Rhäzüns (mineral water)
2000: Carlsberg acquires Feldschlösschen Beverages Group
KEY FACTS:
Sites: 5
Employees: 1,700
Market Position: 1
Market Share:) 42%
Beer Consumption per Capita: 56 litres/year
Carlsberg Ownership: 100%
BRANDS:
Feldschlösschen, Cardinal, Carlsberg, Hürlimann, Gurten, Warteck and Valaisanne. Feldschlösschen also produces mineral waters such as Rhäzünser and Arkina.
CONTACTS:
Feldschlösschen Beverages Ltd
Theophil-Roniger-Strasse, 4310 Rheinfelden,
Switzerland
Tel: + 41 848 125 000
Fax: +41 848 125 001
E-mail: info@feldschloesschen.com
Website: www.feldschloesschen.com
DID YOU KNOW THAT ..?
- Feldschlösschen is well-known for its unusual architecture. Its production facilities are housed in a large, castle-shaped building.
- Feldschlösschen produces 2,000 bottles every minute of the day, every day of the year. If you laid these 1 billion plus bottles side by side, the line would stretch for 61,000 km, or almost one and a half times around the earth.
Revised 2007