Feldschlösschen has been the largest brewery in Switzerland for more than 100 years. It was acquired by Carlsberg in 2000 and has now become the leading Swiss beverage company.
Based in Rheinfelden, Feldschlösschen has four production plants and 17 logistics locations. Its three breweries and one mineral water bottling facility produce 14 in-house brands and more than 50 different beverages.
In addition to Carlsberg, Feldschlösschen has a large portfolio of its own beer brands and mineral waters, as well as leading brands from other producers. A significant part of its beer production is exported.
KEY DATES:
1876: Feldschlösschen established by Theophil Roniger and Mathias Wüthrich
1898: Feldschlösschen becomes the biggest brewery in Switzerland with a production of 100,000 hl
1973: Enters the mineral water and soft drink market
1985: Acquisition of mineral spring Arkina Yverdon-les-Bains (mineral water)
1989: Acquisition of Warteck Brewery, Basel
1991: Acquisition of Cardinal Brewery, Fribourg
1996: Merger of Feldschlösschen and Hürlimann
1998: Acquisition of mineral spring Rhäzüns (mineral water)
2000: Carlsberg acquires Feldschlösschen Beverages Group
2008: Transfer of Arkina bottling plant from Yverdon to Rhäzüns
2009: Integration of the brands Kronenbourg and 1664
KEY FACTS:
Sites: 4
Employees: 1,350
Market Position: 1
Market Share: 44%
Beer Consumption per Capita: 58 litres/year
Carlsberg Ownership: 100%
BRANDS:
Feldschlösschen, Cardinal, Carlsberg, Hürlimann, Gurten, Warteck, Valaisanne, Kronenbourg, 1664, Tuborg, Moussy (export product), Rhäzünser and Arkina.
MANAGEMENT:
| CEO Thomas Metzger |
CFO Alexandre Clerc |
 |
 |
CONTACTS:
Feldschlösschen Beverages Ltd
Theophil-Roniger-Strasse, 4310 Rheinfelden,
Switzerland
Tel: + 41 848 125 000
Fax: +41 848 125 001
E-mail: info@feldschloesschen.com
Website: www.feldschloesschen.com
MEDIA CONTACTS:
Markus Werner
Tel: +41 58 123 48 39
Fax: +41 58 123 48 80
E-mail: markus.werner@fgg.ch
DID YOU KNOW THAT ..?
- Feldschlösschen is well-known for its unusual architecture. Its production facilities are housed in a large, castle-shaped building.
- Feldschlösschen produces 2,000 bottles every minute of the day, every day of the year. If you laid these 1 billion plus bottles side by side, the line would stretch for 61,000 km, or almost one and a half times around the earth.
Revised April 2010