The USA is one of the biggest beer markets in the world. It has been dominated by two brewing giants, Anheuser-Busch and SABMiller, but recently small "hand crafted" beers from local breweries have been attracting a growing following.
Carlsberg is distributed by Carlsberg USA - established in May 2004 and a 100% owned subsidiary of the Carlsberg Group. However, Carlsberg has been available in the US for several decades through a licence agreement.
Carlsberg USA handles marketing and sales of Carlsberg and other Group brands, giving us total control of the sales and marketing initiatives in the US. It primarily consists of marketing and sales personnel, who promote the Carlsberg brands directly to American wholesalers. Logistics and distribution functions are outsourced and the beers are imported directly from Denmark.
American consumers can choose from the Carlsberg port folio, including Carlsberg Green Label (in bottles and kegs), Carlsberg Elephant and the Jacobsen range from our micro brewery in Copenhagen - or they can go for one of the other high quality brands; Tetley’s English Ale, Beamish Genuine Irish Stout or Skol.
KEY DATES:
2004 Carlsberg USA established
KEY FACTS:
Annual beer consumption per person: 83 litres
BRANDS:
Carlsberg Green Label, Carlsberg Elephant, Jacobsen Original Dark Lager & Saaz Blonde, SKOL, Tetley’s English Ale, Beamish Genuine Irish Stout.
CONTACTS:
Carlsberg USA
3 Forest Street
New Canaan, CT 06840
USA
Tel: +001 203 972 7900 or +001 203 286 2250
www.carlsbergusa.com
E-mail:
Orders: orders@carlsbergusa.com
Customer service: customerservice@carlsbergusa.com
Revised 2008