Carlsberg UK is a wholly owned subsidiary of the Carlsberg Group and the UK’s fourth largest brewer.  It has breweries in Leeds and Northampton, where Carlsberg has been brewed since 1973. 

Carlsberg has been one of the UK’s leading lager brands since its introduction to the British beer market in 1868.  Its innovative advertising, famous straplines and sponsorship of football from grass roots to international level have made it a household name.

The merger of Carlsberg and Allied Lyons brewing activities in 1992 brought the Tetley’s brand into the Carlsberg portfolio. Tetley’s has been synonymous with the brewing of high quality ales for almost two centuries and the brand is well established as the beer of rugby. 

Although beer is a favourite alcoholic drink in the UK, the beer market is in decline.

 

 

KEY DATES:

1868: Carlsberg brands first exported to the UK
1973: New Carlsberg Brewery built in Northampton
1992: Carlsberg and Allied Lyons merge brewing activities as Carlsberg-Tetley
1997: Carlsberg takes total ownership
2003: Company becomes Carlsberg UK

 

KEY FACTS:

Sites: 2
Capacity: More than 1 billion pints of beer per year
Employees: 2,227
Market Position: 4
Market Share: Around 13%
Annual beer consumption per person: 95.6 litres
Carlsberg Ownership: 100%

 

BRANDS: 

Carlsberg Lager, Carlsberg Export, Tetley’s Bitter, Holsten

 

CONTACTS:

Carlsberg UK
Jacobsen House,
140 Bridge Street,
Northampton NN1 1PZ
United Kingdom

Tel: +44 1604 66 88 66

E-mail: gareth.roberts@carlsberg.co.uk  
Website: www.carlsberg.co.uk

 

 

DID YOU KNOW THAT ..? 

  • Carlsberg’s Northampton brewery was awarded the Financial Times Industrial Architecture Award in 1975. The brewery was designed by the Danish architect Knud Munk in the form of a Danish longship.
  • The slogan “Probably the best lager in the world” was created in Northampton back in the 1980s.  After changing “lager” to “beer”, Carlsberg has been using the slogan world-wide for many years.
  • The Carlsberg Group is sponsor of the England football team, Liverpool Football Club and the FA Cup, and is a founding partner of the new Wembley stadium.

 

 

Revised 2007