South East Asia Brewery was established in October 1993 as a joint venture between Carlsberg, Viet Ha Brewery and the Industrialisation Fund for Developing Countries (IFU). Carlsberg took over the IFU’s shareholding in 1997 and today owns 60% of the company.

Since its early days, South East Asia Brewery has focused on building a beer portfolio to cover all price segments. In 2006, Carlsberg was repositioned as the most expensive locally-produced premium beer. Halida competes in the mainstream segment, while Viet Ha Bia Hoi is the value brand. The whole range has achieved tremendous success, with Halida now the 2nd largest brand in North Vietnam and Carlsberg among the top three international premium beers. Since 2001, South East Asia Brewery has enjoyed  average volume growth of 28%, well above the estimated market performance of 7-8%.

Carlsberg Breweries has two other joint ventures in the country – the Hue Brewery in central Vietnam and Halong Brewery in Halong City. We also recently established a partnership with HABECO in Hanoi, the largest brewing group in North Vietnam.

 

 

KEY DATES:

1993: South East Asia Brewery founded
1995: Joint venture with Hue Brewery in central Vietnam established

 

 

KEY FACTS:

Sites: 1
Employees: 395
Market Position: No. 2 in North Vietnam and no. 7 in Vietnam
Market Share: 15% in North Vietnam and 4% in Vietnam
Annual beer consumption per person: 17 litres
Carlsberg Ownership: 60%

 

 

BRANDS:

Carlsberg, Halida, Huda and Viet Ha Bia Hoi

 

 

CONTACTS:

South East Asia Brewery
167B Minh Khai
Hanoi
Vietnam

Tel: +84 4 863 1871
Fax: +84 4 863 1307

 

 

DID YOU KNOW THAT ..?

 

  • The Halida brand name was created as an abbreviation of Hanoi, Lien Doanh (which means joint benture in Vietnamese) and Danmach (Denmark in Vietnamese). Many beer brands contain the letters DA, which usually relate to the use of Danish brewing technology and equipment.
  • Bia Hoi – “fresh beer” - is a special North Vietnamese beer type that accounts for more than 30% of the country’s total beer consumption. It’s an unpasteurised beer with low alcohol content (approx. 3%) that is sold in mugs in simple street restaurants at very affordable prices. Bia Hoi is an integral part of the North Vietnamese beer culture and typical, mostly male beer consumers drink it at least 4-5 times a week during peak season.

 

 

Revised 2008