Carlsberg’s brewery in Valby, Copenhagen was founded by JC Jacobsen on 10th November 1847.

In 1970, Carlsberg merged with the other leading Danish brewery, Tuborg. Carlsberg Danmark became a fully owned subsidiary of the Carlsberg Group in 2000 and merged with Coca-Cola Tapperierne Danmark in 2001.

Carlsberg has also owned the Wiibroe brewery in North Zealand since 1964 and began brewing Wiibroe beer in 1998.

Carlsberg Danmark is the country’s leading producer and supplier of beer and soft drinks. Carlsberg, Tuborg and Coca-Cola are among the strongest brands in Denmark, giving Carlsberg a 63% share of the beer market and 50% of the soft drinks market.

Carlsberg Danmark is also enjoying great success in the fast developing speciality beer market.  Through the Semper Ardens series, launched in 1999, and the Jacobsen Brewhouse, which opened in 2005, it has gained a leading position in the sector. It is also the main importer of speciality beer into the Danish market, through its “House of Beer” subsidiary.
 

Key dates

1847 Carlsberg founded
1873 Tuborg founded
1964 Wiibroe becomes part of Carlsberg
1970 Carlsberg and Tuborg merge
2001 Carlsberg buys Coca-Cola Tapperierne (bottler)
2002 House of Beer established
2005 Jacobsen Brewhouse opened
  

Key facts

Sites: 2
Capacity: 450 million litre (beer)
Employees: 2,300
Market position: 1
Market share: 63 % of the beer market and 50 % of the soft drink market
Total Beer market: 500 million litres
Consumption per person: 104 litres
Carlsberg Ownership: 100 %
 

Brands

Carlsberg, Tuborg, Jacobsen speciality beers, and Wiibroe
 

Contacts

Carlsberg Danmark
Vesterfælledvej 100
1799 Copenhagen V
Denmark
Tel: +45 33 27 33 27
Fax: + 45 33 27 47 11
E-mail: carlsberg@carlsberg.dk
Websites: www.carlsberg.dk www.tuborg.dk, and www.wiibroe.dk


Did you know

  • A copy of The Little Mermaid statue can be seen in the gardens next to the Carlsberg Visitors Centre in Copenhagen
  • The Carlsberg Visitors Centre has the largest bottle collection in the world, with more than 16,600 different kinds of beer bottles. In 2007 the collection was registered in the Guinness Book of Records.


Revised 2007