But there are also important business reasons why sponsorship plays an important part in Carlsberg's marketing activities.
Sponsorship is a great way to create a brand character and associations that generate real passion and emotion from consumers – and from our companies across the world.
Carlsberg & Sport
• Part of the Game • Liverpool - you’ll never walk alone...• Skiing with Carlsberg
Tuborg & Music
• The Fun Starts Here• Getting into the music• Tuborg Greenfest in Russia