While the Kings of Leon are having a good time at the bar in their "Use Somebody" video, they’re drinking Tuborg. When the All American Rejects sit around the kitchen table in “Gives You Hell”, they’re enjoying a Tuborg.
And when Eminem launched his first music video for five years - “We Made You”- it was, of course, bottles of Tuborg that appeared in the restaurant scenes.
Young, fun and international
Tuborg has featured in many music videos, particularly with breaking artists like Simple Plan, Cobra Starship, Louis XIV, The Academy Is and One Republic.
“Tuborg's brand image reflects its drinkers – young, fun, international and deeply involved with music,” says International Brand Manager Jarno Aho.
“We've long supported this association through our involvement with major live music events, such as our own Greenfests, and sponsorships of leading European festivals. We've found that being part of the videos our audience loves to watch online is a fantastic way of strengthening that association without being too commercial.”
You know it’s good when …
The videos certainly reach a young and international audience. The new Eminem video attracted half a million hits in its first 24 hours on MTV.com while the Kings of Leon video has been viewed more than 9 million times across the world on YouTube alone.
And judging by the comments left on the websites, it seems to be a popular and successful approach. "Notice the Tuborg on the table" says Rasmus T on www.baboom.dk. “They are drinking Tuborg – best Danish-brewed beer,” says skelbroe on MySpace. “You know it’s good when the Kings of Leon drink it,” says Daryl Mapusua on YouTube.
View some of the latest videos:
Eminem: We Made You
http://www.youtube.com/watch?v=DptkI0EY6ZY
Kings of Leon: Use Somebody
http://www.myspace.com/kingsofleon
All American Rejects: Gives You Hell
http://www.myspace.com/allamericanrejects
Switches: Drama Queen
http://www.switchesmusic.net/player/default.aspx?mid=1164