Asia

The foundations of Carlsberg’s core business are the beer markets of Western Europe, Eastern Europe and Asia. It is here that we have the expertise and strength needed to be a leading player.

Strategy	Long-term growth through building up market positions
Focus	Establishing new market positions positions through acquisitions Strengthening existing market positions through organic growth Building up brands Maintaining and developing market positions

The third region in the business portfolio is Asia, where Carlsberg has built up good market insight through its presence there over many years, which is vital for continued expansion in the region.

Carlsberg’s interests in Asia span both the mature markets of Malaysia, Hong Kong and Singapore, and emerging markets such as China and Vietnam. Our strategy is to build up a leading position in these emerging markets through acquisitions and subsequent strong organic growth, so that Asia makes a greater contribution to Carlsberg’s overall earnings in the future.