The Carlsberg Group is a collection of great brands, great moments and, most importantly, great people. But the Carlsberg Group also has a unique personality.
Capturing this personality isn’t easy. But that’s what our Stand aims to do. It takes the essence of our identity and renders it in these 91 words:
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Thirst for Great
Great people. Great brands. Great moments.
Founded on the motto, Semper Ardens – Always Burning – we never settle, but always thirst for better.
We are stronger together because we share best practices, ideas, and successes. We brand as many, but stand as one.
With the courage to dare, to try, to take risks, we constantly raise the bar. We don’t stop at brewing great beer. We brew a greater future – for our consumers and customers, our communities, and our people.
This passion will continue to burn and forever keep us thirsty.
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Taking in our shared heritage
The spirit of our founders J.C. Jacobsen and his son Carl Jacobsen is present in the Stand.
It includes one of Carl Jacobsen’s favourite mottos: Semper Ardens (Always Burning) and is a modern update of the ‘golden words’ that J.C. Jacobsen carved into the stonework of the original brewery in 1882.
The Golden words are very powerful and continue to be inspirational to all Carlsberg Group employees. You can still see the golden words when you visit our offices in Valby today.