The goal of the Asian region is to continue to develop this business so that the region can supplement Eastern Europe as an additional growth engine for the Group. In the less mature markets of Asia, efforts in the coming years will be largely concentrated on generating growth that increasingly will be more balanced between volume and value.
OBJECTIVE
Build growth platform
MID-TERM TARGET
Operating margin 15-20%
STRATEGIES
Focus on portfolio and mix
Assessing multi-beverage portfolio
- Leverage strengths with non-beer categories
Roll-out of Excellence programmes
Continued build-up of smaller markets and new markets