Carlsberg is the world’s fourth largest brewery group. Our ambition is based on one important principle: creating value for our shareholders and all other stakeholders by
• Building the fastest growing global beer company
• Being a significant player in the markets where we choose to compete.
Carlsberg's activities are focused on the markets where the Group has the expertise and the right products to secure a leading position. The business portfolio consists of brewery activities in three geographical regions: Northern & Western Europe, Eastern Europe and Asia. The regional split provides a strong balance between mature and growth markets, positioning the Company well for profitable future growth.
In countries where Carlsberg has no breweries, the Group sells its products through exports and licensing agreements. We aim to establish and develop strong market positions for our international premium brands through dynamic partnerships with licensing, export and duty-free partners around the world.
The Carlsberg beer portfolio includes more than 500 brands. They vary significantly in volume, price, target audience and geographic penetration. The brand portfolio includes the well-known international premium brands Carlsberg, Tuborg, Baltika and 1664, and strong local brands such as Ringnes (Norway), Feldschlösschen (Switzerland), Lav (Serbia) and Wusu (Western China).
The strength of the Group’s brand portfolio is highlighted by the fact that Baltika, Carlsberg and Tuborg are among the six biggest brands in Europe, with Baltika ranked as number one. Our French brand, Kronenbourg, holds a tenth position in Europe.