Carlsberg is the world’s fourth largest brewery group. Our activities are focused on the markets where the Group has the expertise and the right products to secure a leading position. The business portfolio consists of brewery activities in three geographical regions: Northern & Western Europe, Eastern Europe and Asia.
In countries where Carlsberg has no breweries, the Group sells its products through exports and licensing agreements. We aim to establish and develop strong market positions for our international premium brands through dynamic partnerships with licensing, export and duty-free partners around the world.
The Carlsberg beer portfolio includes more than 500 brands. They vary significantly in volume, price, target audience and geographic penetration. The brand portfolio includes the well-known international premium brands Carlsberg, Tuborg, Baltika and 1664, and strong local brands such as Ringnes (Norway), Feldschlösschen (Switzerland), Lav (Serbia) and Wusu (Western China).
An important strength of Carlsberg’s brand portfolio is highlighted by the fact that four brands (Baltika, Carlsberg, Tuborg and Kronenbourg) are among the ten biggest brands in Europe with Baltika as number one.
Ready for the future
The acquisition of assets from Scottish & Newcastle was one of the most significant events in the history of the Carlsberg Group, representing an important step into a new league. By diversifying market exposure, Carlsberg has created a strong balance between mature and growth markets, and the company is well positioned for profitable growth in the years to come in order to achieve the ambition of value creation for Carlsberg's shareholders and all other stakeholders.