Segment reporting by region (beverages) DKK million  
  2009 2008
Beer sales (pro rata, million hl)  
Northern & Western Europe 50.2 51.0
Eastern Europe 51.3 46.8
Asia 14.5 11.5
Total 116.0 109.3
   
Net revenue (DKK million)  
Northern & Western Europe 36,466 37,128
Eastern Europe 18,545 19,137
Asia 4,224 3,555
Not allocated 147 124
Beverages, total 59,382 59,944
 
Operating profit before depreciation, amortisation and special items(EBITDA - DKK million)  
Northern & Western Europe 6,366 6,081
Eastern Europe 6,638 5,348
Asia 874 694
Not allocated -655 -900
Beverages, total 13,223 11,223
 
Operating profit before special items (EBIT - DKK million)
Northern & Western Europe 4,237 3,953
Eastern Europe 5,289 4,109
Asia 666 511
Not allocated -732 -968
Beverages, total 9,460 7,605
   
Operating profit margin (%)  
Northern & Western Europe 11.6 10.6
Eastern Europe 28.5 21.5
Asia 15.8 14.4
Not allocated - -
Beverages, total 15.9 12.7

Capital expenditure, CAPEX (DKK million)
Northern & Western Europe 1,400 2,517
Eastern Europe   879 2,149
Asia 258 391
Not allocated 230 235
Beverages, total 2.767 5,292
 
Depreciation and amortisation (DKK million)
Northern & Western Europe 2,119 2,124
Eastern Europe   1,349 1,240
Asia 208 183
Not allocated 77 68
Beverages, total 3,753 3,615
 
Capital expenditure/Depreciation and amortisation (%)
Northern & Western Europe 66 119
Eastern Europe   65 173
Asia 124 214
Not allocated - -
Beverages, total 74 146
 
Invested capital, period-end (DKK million)
Northern & Western Europe 28,466 31,493
Eastern Europe 63,270 68,771
Asia 5,154 5,485
Not allocated 464 351
Beverages, total 97,354 106,100
 
Return on average invested capital, ROIC (%) (running 12 months)
Northern & Western Europe 13,6 12.2
Eastern Europe   8,2 9.0
Asia

12,1

 12.1
Not allocated - -
Beverages, total 9,3 8.9