Eve Press Kit

Eve is a fruity and natural light alcoholic drink covering the occasions where women meet and socialize in company with their best friends. The idea behind Eve comes from Feldschloesschen, Switzerland from where Eve is made in cooperation with Carlsberg Group. The name is used internationally - Eve is a synonym for women and femininity.

Performance
Eve is considered a new category in the field of malt based alcoholic beverages. In 2006 Switzerland launched Eve, and is the largest “one market” innovation for Carlsberg within Western Europe.

Key communication target
Eve is for the cosmopolitan and sophisticated women aged 25-35 years old

Product
Eve is a refreshing, sparkling and fruity drink with lower alcohol content:

3.1% alc. vol.
Natural fruit juice from concentrate
Made from water, barley malt and sugar
No bitterness, slightly sparkling
57 kcal / dl (approx. 30% less kcal than white wine, 40% less kcal than red or sparkling wine)
Light color depending on flavour
To be consumed from a flute glass
Lychee, Grapefruit, Peach & Passion fruit flavors

What is Eve?
Fermented and brewed out of malt and syrup

Packaging
27.5 cl bottle

Availability
Russia, United Kingdom, Switzerland, Denmark and Ukraine

Website
For Switzerland: www.cardinal-eve.ch
For UK: www.refreshingeve.com