UEFA EURO 2012™ press kit

News, facts, images and videos about the sponsorship.

Carlsberg's UEFA EURO 2012™ campaign sets new standards

Stadia beer sales up 40% compared to 2008
6,688,676 visitors to tournament fan zones
Unprecedented television audiences for the Final (Spain: 15 million, Italy: 22 million, Germany: 20 million, UK: 14 million, Poland: 10 million) resulting in higher visibility of Carlsberg perimeter advertising
Over 1,000,000 cups of beer sold at half-time during the Final
300,000 Carlsberg wigs distributed
20 tonnes of plastic cups recycled in Polish fan zones
Carlsberg's EURO 2012 mobile app reaches 3 million users
375,000 pledge to drink responsibly and wear the 'Drink Responsibly’ wristbands

Carlsberg UEFA EURO 2012 CSR activities

As the UEFA EURO 2012™ tournament draws to a close Mike Thompson, Director Global Consumer Experience, Group Sales, Marketing & Innovation is featured in a short video news release talking about Carlsberg’s CSR activities at the tournament. Mike talks of the litter bins, CSR wrist-bands and of course perimeter boards inside the stadia.

2 July 2012

Carlsberg reflect on UEFA EURO 2012™ success ahead of Final

Carsten Buhl, Carlsberg’s UEFA EURO 2012™ Senior Project Manager looks back on Carlsberg’s performance in Poland and Ukraine as this summer’s tournament reaches a conclusion.

1 July 2012

Positive first half for Carlsberg's UEFA EURO 2012™ campaign

Beer sales across the eight stadia have already exceeded the total achieved throughout the entire EURO 2008 tournament with consumption up 49% per spectator, while almost four million fans have already visited the fan parks, ahead of pre-tournament forecasts. Kiev is now increasing the size of its fan park so that it can accommodate up to 200,000 fans.

Dowload press release here...

21 June 2012

Carlsberg’s UEFA EURO 2012™ Mobile App hits 2,012,000 downloads!

The Carlsberg UEFA EURO 2012™ app has now reached 2,012,000 downloads. Football fans have been downloading the app in their masses to ensure that they can keep up to date with all the UEFA EURO 2012™ news and get closer to the action.

Dowload press release here...

15 June 2012

Wearing your Passion with Passion

From the red and white of Denmark, to the red and yellow of Spain, face painting has developed into a massive demonstration of national pride, support and passion - a real show of colours for your team.

The television commercial, created by 180 Amsterdam, brings this to life by showing football fans nonchalantly wearing full face paint in a series of inappropriate locations, including a posh restaurant and while reading the news on television, before finishing with a sea of painted faces all cheering on their team at a Fan Park. The commercial has been created so it can be tailored to different teams for the local Carlsberg markets.
Read the full press release here

20 April 2012

Carlsberg celebrates 100 days to go until UEFA EURO 2012™ kicks off
	With 100 days to go until the opening game of the UEFA EURO 2012™ football tournament, official sponsor Carlsberg is today hosting an international media event where Peter Schmeichel, the legendary Manchester United and Denmark goalkeeper, and Carlsberg's recently appointed global ambassador, is discussing his experiences as a footballer and expressing his views on the approaching tournament. Read the story incl. images from the event
29 February 2012

New mobile app for EURO 2012 football fans

The brand new Carlsberg UEFA EURO 2012™ app, gives fans access to exclusive content and all the latest news in the run up to and during this summer’s tuornament.

Read the story

29 February 2012

Carlsberg calls up Peter Schmeichel to be its global ambassador for UEFA EURO 2012™

Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament.

As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.

Read the story

25 January 2012

Carlsberg counts down to this week's EURO 2012™ Draw
	Carlsberg looks back at historic European Football Championships moments as countdown continues to first ever EURO tournament held in Eastern Europe Read the story
29 November 2011

Carlsberg launches integrated UEFA EURO 2012™ Campaign

Although the tournament in Poland & Ukraine is already a sell-out, the Carlsberg Fan Challenge™ will give supporters the opportunity to win tickets.

One lucky fan will also have the chance to win the ultimate reward – to present the Carlsberg Man of the Match Award to the winning player at the Final of next summer’s tournament.

Read the story