Carlsberg's UEFA EURO 2012™ campaign sets new standards

  • Stadia beer sales up 40% compared to 2008 
  • 6,688,676 visitors to tournament fan zones 
  • Unprecedented television audiences for the Final (Spain: 15 million, Italy: 22 million, Germany: 20 million, UK: 14 million, Poland: 10 million) resulting in higher visibility of Carlsberg perimeter advertising 
  • Over 1,000,000 cups of beer sold at half-time during the Final 
  • 300,000 Carlsberg wigs distributed
  • 20 tonnes of plastic cups recycled in Polish fan zones
  • Carlsberg's EURO 2012 mobile app reaches 3 million users 
  • 375,000 pledge to drink responsibly and wear the 'Drink Responsibly’ wristbands

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