In Latin America, the beer drinking culture is driven by a favourable climate - and a passion for football.
The Latin American market is strongly dominated by local brands but in the recent years, the imported premium segment has on key markets like Mexico been growing and beer consumers are opening up toward new trends from "the new world" in Europe.
Carlsberg has been available in Mexico since 2007. It is distributed by Cervezas Internacionales (part of Group Modelo) that has strong relationships with Carlsberg Breweries.
In Paraguay, Carlsberg was re-launched in the end of 2011 after 10 years of absence and is distributed by Bebidas del Paraguay (part of Cartes Group).
Today Carlsberg and Tuborg are exported to:
- Costa Rica
- French Guyana
- American Virgin Islands
- Trinidad & Tobago
Annual beer consumption per person: 42 litres