Olympic Brewery, is a strong business scheme operating in the Greek beer market, formed by the merger of Mythos Brewery with Olympic Brewery.
The company has two privately owned plants, located in the area of Thessaloniki and Euboea, with an annual capacity of 2,2 million hl. It produces various famous Greek beer brands such as Mythos, Mythos Radler, FIX Hellas, FIX Dark, FIX Royale, Kaiser and Henninger. Additionally, it imports and distributes world famous brands, such as the Danish Carlsberg, the Mexican Corona Extra, the Irish Diageo’s brands Guinness and Kilkenny, the Belgian Grimbergen, the Bavarian weissbier Schneider Weisse, the Irish cider Magners and the sparkling cider Somersby, while it also produces and distributes the top beverage brands Tuborg Club Soda and Tuborg Tonic Water. Moreover, the company recently launched Tuborg Lemon Soda which is a novelty in the market.
Aiming at optimally serving the customers at a national level, the company has established a wide network of 90.000 different points of sale, including more than 2.000 partners and suppliers. Its business environment includes also 450 talented and passionate employees.
The company strategically focuses on innovation, the development of its human resources and the modernization of its equipment. Always aligned with the potential and perspectives of the Greek entrepreneurship, Olympic Brewery is implementing a solid 5-year investment plan, amounting for EUR 50 million over the period 2015 – 2019 whereas investments for 2016 are expected to reach at EUR 12 million.
Combining the Greek DNA with the international dynamic of the Carlsberg Group, Olympic Brewery is set to change the local beer industry whereas it enjoys a strong presence in 40 countries in 5 continents.
1968 Founding of Henninger Hellas S.A., by Henninger Brau AG Brewery of Frankfurt, Germany.
1992 Greek Group of Companies “Boutaris” assumes control of Henninger Hellas S.A.
1997 Launch of the Greek beer, Mythos, which was the first that penetrated international markets becoming the consumers # 1 Greek beer of choice.
2000 The Company is renamed as Mythos Brewery.
2008 Carlsberg Group proceeds with the acquisition of Mythos Brewery.
2015 The Company further enhances its position in Greece through the merger of Mythos Brewery with Olympic Brewery, the third largest brewer in the country under the name Olympic Brewery.
CEO: Alexandros Karafillides
Market position: 2
Market share: 27.3%
Beer Consumption per capita: 35,1 Ltr.
Carlsberg ownership: 51%
T +30 210 66 75 291
Olympic Brewery S.A.
59 Elaion Str., Nea Kifissia, 14564, Attica Greece
T +30 210 6675 200
F +30 210 6675 297
DID YOU KNOW THAT..?
- Olympic Brewery’s brand portfolio includes 17 brands form which 10 are produced domestically
- FIX Hellas is the country’s most historic beer brand since mid-19th century
- The company’s HR Department was awarded a prestigious KPMG distinction for its top practices related to the smooth transition of the corporate philosophy in the merger of Mythos Brewery with Olympic Brewery