Carlsberg Sverige has its headquarters in Stockholm, with a brewery in Falkenberg producing beer and soft drinks, and a water bottling facility in Ramlösa.
Carlsberg brands have been imported into Sweden for decades, but were only produced here from 1996 when Carlsberg took over the Falcon Brewery from the multinational Unilever. In 2001, Carlsberg and Orkla merged all brewing activities, bringing Pripps Ringnes and Falcon into the same group. Carlsberg acquired sole ownership of the merged company in 2004.
Carlsberg Sverige is the leading beverage company in the country, producing and selling brands such as Carlsberg, Falcon, Pripps Blå, Ramlösa, Pepsi and Festis. It has recently increased its portfolio with strong international brands, such as Beck’s, Stella, Bass, Brooklyn and Boddingtons.
The Danish speciality beer Jacobsen was launched in Sweden in 2006.
1828: Pripps Bryggerier founded
1896: Falken Bryggerier founded (renamed Falcon in 1994)
1995: Pripps merges with Ringnes to form the Swedish-Norwegian group Pripps Ringnes
1996: Carlsberg becomes majority shareholder of Falcon
1997: Orkla acquires majority shareholding in Pripps Ringnes from Volvo
2001: Carlsberg and Orkla merge brewing activities
2004: Carlsberg acquires Orkla’s shareholding, becoming sole owner of the brewing business
Market Position: 1
Market Share: 33%
Annual beer consumption per person: 51 litres
Carlsberg Ownership: 100%
| CEO: Mark Jensen
|| CFO: Kim Rolf Jensen|
Carlsberg, Falcon, Pripps Blå, Ramlösa, Pepsi Festis, xide, and Apotekarnes
161 86 Stockholm
Tel: +46 8 757 7000
Fax: +46 28 98 61
Head of Public Relations
Dir +46 8 757 70 84
Mob +46 70 483 05 48
DID YOU KNOW THAT ..?
In 1991, Pripps and a Finnish partner launched BBH (Baltic Beverages Holding) which is now a member of the Carlsberg Group and the market leader in Russia and the three Baltic states.