Hong Kong 

Carlsberg has been enjoyed in Hong Kong since 1923 when it was first imported on an official basis. This made Carlsberg Hong Kong’s first imported quality beer and secured the brand’s long standing position as one of the most popular brand in the market. 

The Carlsberg Hong Kong Brewery was established as a joint venture with the East Asiatic Company.  It was inaugurated by the Danish Queen, HM Margrethe II, in 1981. Production was moved to the brewery in Huizhou in Southern China in 1999.

The Hong Kong beer market is one of the most open and competitive beer markets in the world competitive in the world. Despite a decline in the beer market, the total sales volume of Carlsberg Hong Kong has increased significantly in the past few years, driven by an aggressive expansion of its brand portfolio.

Carlsberg Hong Kong is part of Carlsberg Greater China which also includes Carlsberg China.

KEY DATES:

1923: First import of Carlsberg beer
1978: Joint venture established with the East Asiatic Company
1981: Brewery inaugurated by HM Queen Margrethe II
1996: Carlsberg increases its shareholding to 51%
1999: Production moved to the Huizhou brewery
2003: Carlsberg Hong Kong appointed as Guinness/Kilkenny distributor in Hong Kong
2005: Carlsberg obtains full control of Carlsberg Hong Kong
2009: Carlsberg Hong Kong appointed as Asahi distributor in Hong Kong

KEY FACTS:

Employees: 188
Market Position: 2
Total Beer Market: 1.5mHL
Consumption per person: 21.9L
Carlsberg Ownership:  100%

BRANDS: 

Carlsberg, Skol, Jolly Shandy, Tetley’s, Kronenbourg, Guinness, Kilkenny, Diamond Black, Sol, Dos Equis, Erdinger, Alice White, Hardys, Asahi, Gaymers, Blackthorn

MANAGEMENT:

Daniel Sjögren, Managing Director	Jackson Iu, Financial Controller

CONTACTS:

Carlsberg Hong Kong Ltd.
1/F Delta House
3 On Yiu Street, Siu Lek Yuen
Shatin, New Territories
Hong Kong

Tel: +852 3189 8000
Fax: +852 3189 8168

E-mail: customerservice@carlsberg.com.hk
Website: www.carlsberg.com.hk

MEDIA CONTACTS: