Carlsberg has been present in Hong Kong since 1923. This made Carlsberg Hong Kong’s first imported quality beer and secured the brand’s long standing position as one of the most popular brands in the market.
Carlsberg Hong Kong Brewery was first established as a joint venture with the East Asiatic Company. It was thereafter inaugurated by the Danish Queen, HM Margrethe II, in 1981. Production was moved to the brewery in Huizhou in Southern China in 1999.
Hong Kong is one of the most open and competitive beer markets in the world. Despite of the stagnant beer market, the total sales volume of Carlsberg Hong Kong has increased significantly in the past few years driven by an expansion of its brand portfolio.
1923: First import of Carlsberg beer
1978: Joint venture established with the East Asiatic Company
1981: Brewery inaugurated by HM Queen Margrethe II
1996: Carlsberg Group increased its shareholding to 51%
1998: SKOL is introduced to the Hong Kong market
1999: Production moved to the Huizhou brewery
2003: Carlsberg Hong Kong appointed as Guinness/Kilkenny distributor in Hong Kong
2005: Carlsberg Group obtains full control of Carlsberg Hong Kong
2007: Carlsberg Hong Kong appointed as Erdinger distributor in Hong Kong
2008: Kronenbourg 1664 is launched in Hong Kong
2009: Carlsberg Hong Kong appointed as Asahi distributor in Hong Kong
2011: Successful re-launch of the Carlsberg brand
2011: Carlsberg Hong Kong appointed as Corona distributor in Hong Kong
2012: Launch of Somersby Apple Cider and Grimbergen in Hong Kong market
2012: Carlsberg Hong Kong appointed as Magners Irish Cider distributor in Hong Kong
Market Position: 2
Consumption per person: 24L
Carlsberg Ownership: 100%
Carlsberg, Carlsberg Chill, Carlsberg Special Brew, Somersby, Kronenbourg 1664, Kronenbourg 1664 Blanc, Skol, Jolly Shandy, Asahi Super Dry, Corona, Erdinger Weissbier, Erdinger Dunkel, Erdinger Alkohofrei, Tetley’s, Grimbergen Blonde, Grimbergen Blanche, Grimbergen Ambrée, Guinness, Kilkenny, Blackthorn, Magners, Diamond Black, Monster Energy, Fortune Valley, St. Louis, Koala Bay, Larra Paradise, Alice White, Talamanca, Hardys, Les Survivant, Santa Ana, Vina Serea, Ricnon Del Sol, Casa De Campo, Novus
|Jackson Iu, Financial & Operations Director
Carlsberg Hong Kong Ltd.
1/F Delta House
3 On Yiu Street, Siu Lek Yuen
Shatin, New Territories
Tel: +852 3189 8000
Fax: +852 3189 8168
DID YOU KNOW THAT ..?
- Since 2005 wine has been included in the Carlsberg Hong Kong portfolio
- That Carlsberg is the official beer for the Hong Kong Sevens since 2011, which is one of Asia's largest sporting events with international interest
- Carlsberg was Hong Kong's first imported premium beer