Carlsberg Group's operations in India began in May 2006 with the creation of South Asia Breweries Pvt. Ltd. - that in 2009 changed name to Carlsberg India Private Limited.
Production started in June 2007 at the Paonta Sahib brewery, in Himachal Pradesh, with the launch of Carlsberg Green in the premium-beer segment and Okocim Palone in the strong-beer segment in some markets of North India. The very first sale was an Okocim Palone beer and took place on June 2nd 2007 in Himachal Pradesh.
Breweries and market expansion
In March 2008, Carlsberg expanded its operations with the opening of Breweries at Alwar in Rajasthan and at Aurangabad in Maharashtra in August 2008. Since then 7 breweries have been set up which re-emphasizes the Carlsberg’s Group strategic focus on India.
Keeping up pace with the brewery opening was the market expansion from 5 markets in 2007 to 24 markets in 2008 to 32 markets (including Union Territories) to date.
India is one of the world's fastest growing beer markets and Carlsberg India has been the third biggest brewer since 2011.
2006: South Asia Breweries joint venture established
2007: In June, production begins at Paonta Sahib Brewery with the launch of Okocim Palone and Carlsberg Green
2008: The Brewery in Alwar becomes operational in March and in Aurangabad in August.
2009: The Company changes its name to Carlsberg India Private Limited and expands its capacity by opening its Brewery in Hoogly, near Kolkata.
2009: Launch Tuborg Green
2010: Launch Tuborg Strong
2010: Carlsberg India inaugurates its fifth Brewery at Hyderabad
2011: 'Carlsberg Elephant' and 'Palone 8' brands launched
2013: Brewery became operational in Dharuhera, Haryana
2013: Launch Kronenbourg 1664 and Blanc
2014: Carlsberg India establish brewery in Bihar
Annual Per Capita Beer Consumption: 2 litres
Carlsberg Ownership: 100%
Carlsberg Green, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Booster Strong, Kronenbourg 1664, Kronenbourg 1664 Blanc and Palone 8.
Michael Nørgaard Jensen, Managing Director
Carlsberg India Private Limited
5th Floor, Paras Twin Towers, Tower B
Sector-54, Gurgaon, Harayana-122 002
Board number +91 124 4554444
Fax: +91 124 4554499
DID YOU KNOW...
- Tuborg Green was awarded ‘Most popular Brand’ in the Lager category at the Indspirit 2014 Awards, an Alcobev trade event held by SAP Media.
- Tuborg won 2 prestigious accolades at ‘Product of the Year’ Consumer Survey 2013. Voted as the most innovative product for Brand Tuborg in Alcohol/Beer category in the Nationwide consumer survey carried by Nielsen in the largest ever survey on Innovation.
- With the launch of Tuborg Green and Tuborg Strong, Carlsberg India was the first in India to introduce innovative packaging in the form of a unique pull-off cap, which does not need a bottle opener. Tuborg Green also won the Ambrosia prize for best new-comer brand in 2009.