Officially opened on 14th December 1968 , Carlsberg Malawi Brewery Limited (CMBL) was the first Carlsberg brewery outside Denmark. Located in the heavy industry area of Makata, it is the only state-of-the-art brewing and beer packaging facility in Malawi and is capable of producing 380,000 hl of beer per year.
Carlsberg Malawi Brewery Limited contributes to the national and local economy as a responsible employer, business partner and producer of top quality brands. It also supports government efforts in community development programmes, such as sports promotion, environment and HIV/AIDS initiatives. The brewery has strong links with the promotion and development of golf and soccer for the healthy and positive economic development of Malawi.
KEY DATES:
|
1968 |
CMBL officially inaugurated by the former president - Dr Hastings Kamuzu Banda |
| 1969 |
Launch of Carlsberg Brown |
|
1976 |
Introduction of Carlsberg Light (as a Republic celebration pack marking 10 years of Independence) |
| 1977 |
Elephant Beer launched (withdrawn in 1979) |
| 1980 |
Carlsberg Gold introduced |
| 1983 |
Carlsberg Special Brew launched to replace Carlsberg Gold |
| 1984 |
Launch of Carlsberg Stout |
| 1986 |
Launch of Tuborg Red |
| 1999 |
Launch of Mighty Malta |
| 2003 |
CMBL launches Malawi’s own local brew – Kuche Kuche |
| 2005 |
Re-launch of Carlsberg Light |
| 2008 |
CMBL celebrates 40 years in Malawi |
| 2009 |
Launch of New Carlsberg Malawi Beer family concept |
KEY FACTS:
Sites: 1
Capacity: 380,000 hl
Employees: 1500
Market Position: 1
Market Share: 97% of clear beer only and 27% of total alcoholic beverages
Total Beer Market: 1 million hl
Consumption per Person: 8 Litres
Carlsberg Ownership: 44%
BRANDS:
Carlsberg Green, Carlsberg Light, Carlsberg Classic, Carlsberg Elephant, Carlsberg Special Brew, Carlsberg Stout, Kuche Kuche
CONTACTS:
Carlsberg Malawi Brewery Limited
Malimidwe Road
Makata Indusrial Area
P.O. Box 406
Blantyre
Malawi
Tel: +265 1 872 999
Fax: +265 1 873 038
E-Mail: ce@sobomw.com
DID YOU KNOW THAT … ?
- The idea to establish a Carlsberg brewery in Malawi was initiated by a Danish Foreign Minister who visited Malawi during the independence celebrations in 1966. The minister was not impressed by the beers available at the time and suggested to the former President, Dr Hastings Kamuzu Banda, that when he returned home, he would ask Carlsberg to open a brewery in Malawi.
- Carlsberg Malawi Brewery Limited is the only brewery to produce six varieties of Carlsberg.
- The Visitors Centre at Carlsberg Malawi Brewery’s head office stocks a range of Carlsberg novelties for sale to the general public.
- In 1986, sales of Carlsberg Brown exceeded those of Carlsberg Green (65% market share).
- In 2005, the brewery received a 100% satisfactory grade from Denmark for having no yeast infections for the whole year.
Revised 2009