Incorporated in December 1969, Carlsberg Brewery Malaysia Berhad began brewing Carlsberg Green Label beer locally in 1972. Since then, the brand has become part of everyday life and is the undisputed market leader in the Malaysian beer market.

Carlsberg Malaysia is 51% owned by the Carlsberg Group and is listed on the Main Board of Bursa Malaysia Securities Berhad (Malaysia Stock Exchange) under the consumer products sector. 

With 40 years experience as an established Malaysian brewer and the proud owner of Carlsberg, the No.1 beer brand in Malaysia, the Company has strategically expanded its regional horizons by entering into joint-ventures with established Asian breweries. Today, Carlsberg Malaysia’s group of companies (“Carlsberg Malaysia” or “The Group” which comprises of the Company, Carlsberg Brewery Malaysia Berhad and its subsidiaries) manufactures and distributes beer, stout, wine, spirits and other beverages in the Malaysian market via our subsidiaries, Carlsberg Marketing Sdn Bhd and Luen Heng F&B Sdn Bhd, while managing investments in Sri Lanka’s Lion Brewery (Ceylon) PLC and Taiwan’s Carlsberg Cottingham Ltd. In end 2009, the Company has bolstered its market position through the acquisition of the entire equity stake in Carlsberg Singapore Pte Ltd (Carlsberg Singapore).

Carlsberg Malaysia has a beer for every drinker with different palates and lifestyles for every occasion. Its expanded brand portfolio includes Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Tuborg beer, SKOL beer, SKOL Super beer, Danish Royal Stout, Connor’s Stout, Corona Extra, Tetley’s, Jolly Shandy Lemon and Peach as well as non-alcoholic Nutrimalt drink. In addition, Carlsberg Malaysia through its subsidiaries also offer a wide range of imported international beer brands such as Hoegaarden, Stella Artois, Budweiser, Foster’s and Beck’s. This strong portfolio further reinforced Carlsberg Malaysia’s market position as the brewer that can offer Malaysian consumers seven of the world’s top international beer brands.

The Company has integrated Corporate Social Responsibility (CSR) practices into our operations to ensure our existing business units and new ventures operate in an environmentally sound and socially responsible manner.

 

KEY DATES:
1903 First Carlsberg beer imported into Malaysia
1969 Incorporation of Carlsberg Brewery Malaysia Berhad
1971 Construction of brewery in Shah Alam, Selangor completed
1972 First locally brewed Carlsberg Green Label sold in Malaysia
2000 Hap Seng Consolidated Berhad (HSCB) sells its CBMB shares  Carlsberg increases its shareholding to 49.66%
2005 Carlsberg increases its shareholding to 51%
2008 Carlsberg Distributors Taiwan Ltd (CDT), a 50% joint venture company between Carlsberg Malaysia and Lei Shing Hong (LSH)acquired 75% equity in Cottingham Co Ltd, Taiwan (Cottingham)
2009 Carlsberg Malaysia acquired Carlsberg Singapore.

 

KEY FACTS:
Sites: 1
Employees: 555
Market Position: 2
Market Share: 44%
Annual beer consumption per person: 20 litres.
Carlsberg Ownership: 51%

 

BRANDS:
Carlsberg Green Label, Carlsberg Special Brew, Tuborg, Carlsberg Gold, SKOL beer, Danish Royal Stout, Connor's Stout, Tetley’s English Ale, Jolly Shandy (Lemon, Lychee and Peach), and Nutrimalt.

 

MANAGEMENT:

 Managing Director Søren Ravn CFO Lew Yoong Fah
   CFO Lew Yoong Fah
 

CONTACTS:
Carlsberg Brewery Malaysia Berhad
No 55, Persiaran Selangor
Section 15, 40200 Shah Alam,
Selangor, Malaysia

Tel: +603 – 5522 6688
Fax: +603 – 5519 1931

E-Mail: info@carlsberg.com.my   
Website: www.carlsbergmalaysia.com.my

 

DID YOU KNOW THAT..? 

  • In 1998, Carlsberg Malaysia won the ‘Jacobsen Golden Words Award’ in recognition of its consistently high quality standards, commitment to improvement and successful sales development.  
  • Carlsberg Malaysia’s Top Ten Charity Campaign is certified as the “Longest Running Chinese Charity Show’ and the “Highest Funds Raised through Chinese Charity Shows” in Malaysia by the Malaysian Book of Records. 
  • In 2008, Carlsberg Malaysia was named the winner of the 2008 ‘Strongest Winning Culture’ Award amongst the all the Carlsberg Group companies across the world.
  • Carlsberg Malaysia funded CSR project named Top Ten Charity Campaign, has its 22 years of existence, successfully raised more than RM339.5 million to date for the development of more than 560 local Chinese educational institutions.
  • In 2009, Carlsberg was a model for MNCs in Malaysia and “Best M&A Deal. Asiamoney named Carlsberg Malaysia the Best managed Medium-Cap Corporate in 2009.
  • In 2009, Carlsberg also won two major awards for its Chinese New Year media campaign.
    • The Greeting Ad Awards organised by China Press and Nanyang Siang Pau
    • Effie Awards, an event jointly organised by the organisations.
  • In 2010, Carlsberg Green Label received Malaysia’s Gold Most Trusted Brand Award for the 11th consecutive year in The Reader’s Digest consumer survey. 

 Revised April 2010