Since its establishment over 30 years ago, Carlsberg Singapore has grown into a dynamic lifestyle brand which boasts an ever-expanding portfolio of alcoholic beverages to complement all lifestyles.  Here, it is acknowledged as the Number One imported premium beer in Singapore and Number Two in the total Singapore market.

Today, Carlsberg Singapore is proud to count some of the world’s most well-loved and established brands in its portfolio – Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Kronenbourg 1664, Kronenbourg BLANC, SKOL, Danish Royal Stout, Corona, Tetley’s, Jolly Shandy and Somersby Cider.
Presently, Carlsberg Singapore acquires most of its beer from Malaysia, France and Mexico. A subsidiary of Carlsberg Brewery Malaysia Berhad, it continues to grow from strength to strength with its total market share of beer and stout growing from 10% in the late nineties to more than 20% of the market volume to date.

With a wide range of beverages to suit each taste bud and celebrate every occasion, Carlsberg Singapore is committed to giving consumers experiences to remember. That calls for a Carlsberg!

 

KEY FACTS:
Production Sites: None
Employees: 75
Market Position: 2
Market Share: More than 20% of total beer & stout market volume
Total Beer Market: 1,112,321 HL (2011 Full Year)
Consumption per person: approx. 21.8 litres (2011)
Ownership: 100% owned by Carlsberg Brewery Malaysia Berhad

KEY DATES:
2008 Carlsberg Singapore appointed as Corona distributor in Singapore
2009 Carlsberg Singapore became a subsidiary of Carlsberg Malaysia.
2010 Carlsberg Singapore commence distribution of Kronenbourg .
2011 Carlsberg Singapore commence distribution of Somersby.


MANAGEMENT:

 General Manager: Bart Lim Financial Controller, Head of Finance and IT : Lucia Tan
 

 

BRANDS:
Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Corona, Danish Royal Stout, Grimbergen, Jolly Shandy, Kronenbourg 1664, Kronenbourg BLANC 1664, , Somersby,  Skol, Tetley’s

CONTACTS:
Carlsberg Singapore Pte Ltd
238A Thomson Road #13-08/10
Novena Square Tower A
Singapore 307684

Tel: +65 6295 3395
Fax: +65 6295 2115

Websites:
www.carlsberg.com.sg     
www.kronenbourg1664.com.sg

 

MEDIA CONTACT:
Jamie Lee
Senior Brand Manager & Corporate Communications
Tel: +65 6359 7848    +65 6359 7848
Email: jamie@carlsberg.com.sg  

Revised 2012