Since its establishment over 30 years ago, Carlsberg Singapore has grown to become a dymanic provider of alcoholic beverages with a portfolio of international beer, stout and cider brands. The Carlsberg brand is recognized as the number one imported premium beer in Singapore and holds the number two position in the Singapore market.
Today, Carlsberg Singapore is proud to offer some of the world’s most established brands in its portfolio – Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Kronenbourg 1664, Kronenbourg Blanc, SKOL, Danish Royal Stout, Somersby Apple and Pear CiderCorona, and Jolly Shandy.
In April 2014, Carlsberg Singapore acquired a majority shareholding in MayBev Pte Ltd (MayBev), the sole distributor for Japan’s number one beer brand, Asahi, in Singapore. The deal allows Carlsberg Singapore to include the popular Asahi beer brand into its portfolio of alcoholic drinks alongside other international brands such as Nikka Whisky, Gekkeikan Sake, Lanson Champagne and Hooper’s Hooch.
A subsidiary of Carlsberg Brewery Malaysia Berhad, Carlsberg Singapore continues to grow from strength to strength with its total market share of beer and stout growing from 10% in the late nineties to more than 20% today.
Market Position: 2
Market Share: 20%
Consumption per person: approx. 22 litres
Ownership: 100% owned by Carlsberg Brewery Malaysia Berhad
2008 Appointed as Corona distributor in Singapore
2009 Becomes a subsidiary of Carlsberg Malaysia
2010 Commences distribution of Kronenbourg 1664
2011 Commences distribution of Somersby
2014 Acquires a 51% stake in MayBev Pte Ltd, the sole distributor of Asahi in Singapore
Carlsberg Green Label, Carlsberg Smooth Draught, Carlsberg Special Brew, Kronenbourg 1664, Kronenbourg Blanc, Asahi Super Dry, Corona Extra, SKOL, Somersby Apple and Pear Cider, Danish Royal Stout, Jolly Shandy, and Hooper’s Hooch.
|JIMMY TOH, General Manager|
Carlsberg Singapore Pte Ltd
238A Thomson Road #13-08/10
Novena Square Tower A
Tel: +65 6295 3395
Fax: +65 6295 2115
|Director, Corporate Communications & Corporate Social Responsibility|
|Tel: +603 – 5522 6688 ext 408|
|E-Mail: firstname.lastname@example.org |