Since its establishment over 30 years ago, Carlsberg Singapore has grown to become a dymanic company with a wide portfolio of alcoholic beverages. The Carlsberg brand is acknowledged as the number one imported premium beer in Singapore and number two in the total Singapore market.

Today, Carlsberg Singapore is proud to count some of the world’s most well-loved and established brands in its portfolio – Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Bre4w, Kronenbourg 1664, Kronenbourg Blanc, SKOL, Danish Royal Stout, Corona, Tetley’s, Jolly Shandy and Somersby Cider.

In April 2014, Carlsberg Singapore acquired a majority shareholding in MayBev Pte Ltd (MayBev), the sole distributor for Japan’s number one beer brand, Asahi, in Singapore. The deal allows Carlsberg Singapore to include the popular Asahi beer brand into its portfolio of alcoholic drinks alongside other international brands such as Nikka Whisky, Gekkeikan Sake, Lanson Champagne and Hooper’s Hooch. 

A subsidiary of Carlsberg Brewery Malaysia Berhad, CSPL continues to grow from strength to strength with its total market share of beer and stout growing from 10% in the late nineties to more than 20% today.

At present, Carlsberg Singapore acquires most of its beer from Malaysia, France and Mexico. A subsidiary of Carlsberg Brewery Malaysia Berhad, it continues to grow from strength to strength with its total market share of beer and stout growing from 10% in the late nineties to more than 20% of the market volume to date.

KEY FACTS:
Breweries: None
Market Position: 2
Market Share: 18%
Consumption per person: approx. 22 litres
Ownership: 100% owned by Carlsberg Brewery Malaysia Berhad

KEY DATES: 
2008 Appointed as Corona distributor in Singapore
2009 Becomes a subsidiary of Carlsberg Malaysia
2010 Commences distribution of Kronenbourg 1664
2011 Commences distribution of Somersby
2014
Acquires a 51% stake in MayBev Pte Ltd, the sole distributor of Asahi in Singapore



MANAGEMENT:

Managing Director: John Botia

 

BRANDS:

Carlsberg Green Label, Carlsberg Special Brew, Corona, Danish Royal Stout, Grimbergen, Jolly Shandy, Kronenbourg 1664, Somersby, Skol, Tetley’s, Asahi, Hooper’s Hooch

 

CONTACTS:

Carlsberg Singapore Pte Ltd
238A Thomson Road #13-08/10
Novena Square Tower A
Singapore 307684

Tel: +65 6295 3395
Fax: +65 6295 2115

Website: www.carlsberg.com.sg

 

MEDIA CONTACT:

Tan Poh Chen
Dircetor, HR

Email: pohchen.tan@carlsberg.asia

 

 

Revised 2014