The Russian beer market is one of the largest in the world. In 2011 total volume of the Russian beer market was 91 million hectolitres making it the fourth largest beer market in the world (Euromonitor).

According to the Russian Brewers' Union there are now approximately 250 breweries in the country. More than 80% of the Russian beer market is held by five key players: Baltika Breweries (Carlsberg Group), SUN InBev, Heineken, Efes and SABMiller Rus.

Baltika Breweries was established in 1990, and in 1992 became part of a joint venture (named BBH) owned 50% by Carlsberg. With thetake-over of Scottish & Newcastle in 2008 Carlsberg Group became the controlling shareholder of Baltika Breweries, and in 2012 increased its shares to 100%. 

 

KEY DATES
1990: Baltika Brewery founded
1992: Baltika became part of a joint venture owned 50% by Carlsberg
2006: Merger with brewing companies Vena, Pikra and Yarpivo was completed
2008: Baltika Breweries is owned 88.86% by the Carlsberg Group
2012: Carlsberg Group increases shareholding in Baltika Breweries to 100%

 

KEY FACTS
Breweries: 10
Annual beer consumption pr. person: 59 litres
Carlsberg Ownership: 100%
Market share: 39%
 

MANAGEMENT

 CEO Isaac Sheps
 CEO Isaac Sheps  

 

BRANDS

Baltika, Nevskoe, Zatecky Gus, Arsenalnoe, Yarpivo, Bolshaya Kruzhka(King-Size Jar), Zhigulevskoe, Carlsberg, Tuborg, Kronenbourg 1664Eve, Don, DV, Kupecheskoe(Merchant’s Beer), Samara, Sibirsky Bochonok(Siberian Cask), Uralsky Master(Urals Craftsman), Chelyabinskoe, Asahi Super Dry, Corona Extra

Non-beer brands: kvass Khlebny Krai (Granary Land), energy drink Flash Up, potable water Zhivoy Ruchey (Life Spring), and low-alcoholic drinks Party Mix, Indiana Juice, Golden Cap, Sinebrychoff Gin and Morsberry

CONTACTS
Baltika Breweries
3, 6 Verkhny pereulok
St. Petersburg, 194292

Tel: +7 812 325-93-25

E-mail: post@baltika.ru  
Website: www.baltika.ru  

 

MEDIA CONTACTS


Aleksey Kedrin
VP Corporate Affairs, Baltika and Eastern Europe
E-mail: kedrin@spb.baltika.ru  
Tel: +7 812 703 71 18
Mob: +7 963 303 01 50

Natalia Manukyan-Burovtsova
Government Relations Director
E-mail: mbn@spb.baltika.ru  
Tel: +7 812 326 66 37
Mob: +7 963 303 01 53

Nadezhda Kudryavtseva
Corporate PR Group Lead
E-mail: kudryavtseva_na@baltika.com
Tel.: +7 812 3266673
Fax: +7 812 3266637

 

DID YOU KNOW THAT

  • Baltika is the number one beer brand in Europe in terms of sales (Euromonitor)
  • The Russian beer market is the fourth largest in the world (Euromonitor)