The Russian beer market is considered one of the largest in the world.  In 2011 total volume of the Russian beer market was 91 million hectolitres making it the fourth largest beer market in the world (Euromonitor).
According to the Russian Brewers' Union there are now approximately 250 breweries in the country.

More than 80% of the Russian beer market is held by five key players: Baltika Breweries (Carlsberg Group), SUN InBev, Heineken, Efes and SABMiller Rus.

Baltika Brewery was established in 1990, and in 1992 became part of a joint venture (named BBH) owned 50% by Carlsberg. Since 2008 it has been owned 88.86% by Carlsberg. Since its foundation, Baltika has expanded rapidly and today is the largest brewing company in the Russian Federation and Eastern Europe. 

 

KEY DATES:
1990: Baltika Brewery founded
1992: Baltika became part of a joint venture owned 50% by Carlsberg
2006: Merger with brewing companies Vena, Pikra and Yarpivo was completed
2008: Baltika Breweries is owned 88.86% by the Carlsberg Group

 

KEY FACTS: 
Breweries: 10
Annual beer consumption per person in Russia in 2011: 59 litres
Carlsberg Ownership: 100%
Market share: 39%
 

MANAGEMENT:

 CEO Isaac Sheps Vice President Finance and Economics Ekaterina Azimina
 CEO Isaac Sheps  CFO Ekatarina Azimina

 

BRANDS: National brands: Baltika, Nevskoe, Zatecky Gus, Arsenalnoe, Yarpivo, Bolshaya Kruzhka(King-Size Jar), Zhigulevskoe

Regional brands: Don, DV, Kupecheskoe(Merchant’s Beer), Samara, Sibirsky Bochonok(Siberian Cask), Uralsky Master(Urals Craftsman), Chelyabinskoe

License brands:Carlsberg, Tuborg, Kronenbourg 1664, Asahi Super Dry, Eve.

Imported brands: Corona Extra

Non-beer brands: kvass Khlebny Krai (Granary Land), energy drink Flash Up, potable water Zhivoy Ruchey (Life Spring), and low-alcoholic drinks Party Mix, Indiana Juice, Golden Cap, Sinebrychoff Gin and Morsberry

CONTACTS:
Baltika Breweries
3, 6 Verkhny pereulok
St. Petersburg, 194292

Tel: +7 812 325-93-25

E-mail: post@baltika.ru  
Website: www.baltika.ru  

 

MEDIA CONTACTS:

Aleksey Kedrin
Corporate Affairs and Government Relations Director

E-mail: kedrin@spb.baltika.ru  
Tel: +7 812 703 71 18
Mob: +7 963 303 01 50

 

Natalia Manukyan-Burovtsova
Senior Manager for Corporate PR

E-mail: mbn@spb.baltika.ru  
Tel: +7 812 326 66 37
Mob: +7 963 303 01 53

 

Elena Ustrikova
Senior Product PR Manager

E-mail: Ustrikova_EV@spb.baltika.ru
Tel: +7 812 326 66 37
Mob: +7 963 303 09 52

 

 

DID YOU KNOW THAT:

  • Baltika is the number one beer brand in Europe in terms of sales (Euromonitor)
  • The Russian beer market is the fourth largest in the world (Euromonitor)