In recent years, the Russian beer market has been challenged due to the macroeconomy, unavoidable significant price increases and changed regulation.

Carlsberg has a superior brand portfolio in Russia with a no. 1 position in all price segments.

The regional retail universe is in a developing stage with a large traditional trade and a growing modern trade. Our main focus is to continue to strengthen our Russian business and drive the positive market share trend while securing value through value management, driving international and local premium brands, and superior commercial execution.


Markets in the Eastern Europe region include:

Azerbijan, Belarus, Kazakhstan, Russia, Ukraine and Uzbekistan