5.0 Original is a top-quality beverage sold at a reasonable price. Naturally, ‘5.0’ refers to the beer’s alcohol content. The brand avoids cost-intensive packaging and expensive communications. Its attraction lies instead in its clear, modern design, which connects with the customer by using two colours for each type of beer: black and white for Pils, orange and white for wheat beer, red and white for export and green and white for lemon flavour.
The sleek and unfussy packaging design has already won two design awards - the jury for the iF communication design award 2006 singled out the ‘5.0’ range in the product communications category.