Beo* has been developed for the target group of adults who want a subtle taste experience and a stylish bottle on the table. The name Beo* comes from Latin and means make happy or delight. And enjoying the many small informal moments that are part of everyday life is just what Carlsberg hopes Beo* will come to stand for.

The sweetness in Beo* comes from malt and fruit juice. We haven't added any sugar, and only natural ingredients have found their way into the bottle. Even the bubbles in Beo* are natural as they're a result of the brewing process.