"That calls for a Carlsberg" is Carlsberg's new tagline. It celebrates Carlsberg's heritage and values, while connecting with today's active, adventurous generation of beer drinkers. The proposition encourages consumers 'to step up and do the right thing', rewarding themselves with a Carlsberg for their efforts.
Carlsberg Pilsner is the flagship in the Carlsberg Group's portfolio of beers. A regular in millions of bars across 140 countries world wide it is a truly international brand and a beer of exceptional taste and quality.
History
Carlsberg beer has been produced since 1847. It was first sold in its current pilsner form in 1904. In 1868 Carlsberg began exporting to Scotland. In 1869 samples were sent to Rangoon, Singapore, Calcutta and Hong Kong.
Logo
The Art Nouveau-style Carlsberg logo was created in 1904 and has been used nearly unmodified ever since. It was designed by Thorvald Bindesbøll, a key figure on the European Scene and Denmark's most original designer to date.