Carlsberg Elephant is a true Carlsberg classic. First launched in 1959, it is strong like an elephant in both flavour and alcohol content, offering adventurous beer drinkers across the continent a unique and exotic taste experience.
The colour is light golden amber and the foam white as the tip of the waves of the oceans. The ample use of malt gives Elephant a vinous and rich character. The high hop content in Elephant gives a masculine bitter bite to the beer.
The elephants on the beer’s label are inspired by the two pairs of life-size, elephant statues which form part of the main entrance to Carlsberg’s brewery in Copenhagen. The Elephant Gate has become a famous Danish landmark and gives visitors to the brewery a majestic welcome.
Carlsberg Elephant received 3 stars in the prestigious Superior Taste Awards 2006 from the international Taste & Quality Institute (iTQi) in Brussels.
Carlsberg Elephant goes very well with all spicy dishes, and it is particularly well suited for the Thai kitchen, Cajun dishes and Mexican food. It also goes well with rustic, European dishes with root vegetables and/or sauces. Carlsberg Elephant is also excellent with a wide variety of medium-strong cheeses.
Here's a Carlsberg brew master's suggestion for a Beer'n'mussel Gumbo
Fun Facts about Carlsberg Elephant beer:
- In 1976 a young Tom Waits appeared on DR (Danish Broadcasting Corporation) with a song that later became known as "Elephant Beer Blues" because he holds an elephant beer in hand throughout the show. The clip can be viewed on YouTube. http://www.youtube.com/watch?v=EhEYN4qSf4o
- The elephants at the Elephant Gate at Carlsberg Brewery in Copenhagen are neither Indian nor African. The ears are quite known proportions as the Indian elephant, but the size and conformation is more reminiscent of an African elephant. The elephants were made by the artist Nilaus Fristrup, and his experience with elephants was primarily from drawings. The elephants are carved in granite from the island of Bornholm in Denmark.
- The inspiration for the Elephant Gate originates from Bernini's obelisk-carrying elephant at the Minerva Square in Rome. On the elephants' rug the Carlsberg logo brand of that time (The Swastika - originally an Indian symbol for good luck) and the initials of Carl Jacobsen's four living children Theodora, Vagn, Helge and Paula is seen. Inside the gate craftsmen and architects are reminded of their work.
- An elephant has housed the Carlsberg's stables. It was an elephant from Switzerland who had come to Copenhagen for breeding.
- The question; "from where does the Elephant Beer originates" has been used in the program "Who wants to be a Millionaire" on Australian television. The answer was, of course Denmark.
- Carl Jacobsen, founder of Ny Carlsberg Brewery, was always fascinated by elephants which he credited positive values such as strength and faithfulness. Apart from the elephant gate, in fact he also had some very beautiful brass handles designed as elephant heads at the entrance to his headquarters.
- The Elephant Beer was launched in a time where Danish design, architecture and crafts achieved great international success. Carlsberg has a long tradition of producing promotional posters reflected by the changing times, and as a result poster artist Kjeld Nielsen was asked to develop an icon that could be used in advertising. He came up with a small blue elephant that was a popular icon for the beer for many years.