In October 2007, Carlsberg Serbia has introduced LAV 7 based on a comprehensive survey of consumer needs and the beer market in Serbia.
LAV 7 has an ABV of 7.2% which makes it the strongest beer in the Serbian market. One of the beer’s distinctive features is the use of special caramel malt which gives this beer a darker and intense colour.
By introducing LAV 7 to the product portfolio, Carlsberg Serbia clearly shows its determination to become the leading producer with regards to quality in the domestic market.