The traditional LAV beer is the most famous brand of Carlsberg Srbija portfolio. 

LAV is a light coloured pilsner beer, with full taste, characteristic and pleasant aroma, as well as balanced bitterness. It has a 5.2% ABV. 

Being one of the biggest sponsors, LAV is a true friend of football in Serbia – so-called the "12th player" on the field. LAV is the official sponsor of the Serbian national football team and through different activities helps football at all levels.

Since 2006., LAV is the official sponsor of the National football Cup, LAV CUP – one of Serbia's great football tournaments.

LAV is the gold medal winner for its high quality, by the independent international institute "Monde Selection" for the year 2006.