Pripps Blå is brewed from natural ingredients and with old brewing tradition that dates back to 1828.

Pripps Blå is Sweden’s best selling beer and one of the country's most well-known brands. Since its launch in 1959, countless million of litres have been sold.

Most adult Swedes are familiar with Pripps Blå and the brand is associated with summer, the sea and the skerries. The expression “A real Pripps Blå summer” has become synonymous with sun, sea and friendship.

In 2010, it won World Beer Cup race held in Chicago every other year and is known as the Olympics of beer brewing.

Pripp Blå's balanced and refreshing character makes it suitable for food with many different flavors and textures. The beer goes well with hamburger and fries, classic pizzas or spicy dishes.