With 50% less carbohydrates than a regular Pripps Blå,  Pripps Blå Pure is Carlsberg Sweden’s contribution to the trend towards healthier diets.  It comes in a transparent bottle that makes Pripps Blå Pure stand out from all the rest.

Several Carlsberg companies combined to make Pripps Blå Pure really special.  While Carlsberg Sweden was in charge of the main production, Carlsberg Denmark advised on the light sensibility of beer in transparent bottles and Ringnes in Norway shared its knowledge on the brewing of low-carb beer.