Saku Originaal was introduced to the Estonian market in 1993 and was Estonia's first beer of the new era. Ever since, Saku Originaal has been a consistently active player in the Estonian beer market as a creator of new trends in both taste and packaging. Today Saku is the most popular beer brand in Estonia.
Today Saku is the most popular beer brand in Estonia, and known as “The Right Estonian Beer" it expresses the characteristics, life and dreams of Estonian men.