Annual support for the Sinebrychoff Art Museum in Helsinki

Since 1999, Oy Sinebrychoff Ab, part of the International Carlsberg Group, has supported the state owned Sinebrychoff Art Museum in Helsinki with donations over ten years totaling 412,000 Euros.

SUPPORT FOR NATIONAL MUSEUMS

The support for the museum forms part of Carlsberg’s community engagement program and is particularly important in this case as Finland’s cultural institutes are economically dependent on private support and funding. A large part of these donations have been allocated to renovation of the museum interior as well as for studies, print works and exhibitions.

FUNDING HERITAGE

As far back as 1921, Paul and Fanny Sinebrychoff donated their vast art collection to the state of Finland. It was, and still is, the largest ever art collection donation made in Finland. The collection is now housed in the Sinebrychoff Art Museum, the former home of the Sinebrychoff family. The wish of Paul and Fanny Sinebrychoff was that their name would be preserved as the name of the museum and that wish survives to this day.

Last year, the museum received over 42,000 visitors and Carlsberg’s partnership with the museum now includes awareness programs so that generations of children can learn about the Sinebrychoff heritage. Their former home on the second floor of the building has been renovated and is open to the public.

WORKING IN PARTNERSHIP

With the help of careful mutual planning, the partnership between Carlsberg and the museum has created a number of welcomed initiatives and this year, which marks the 190^th anniversary of Synebrychoff, the museum will be opening two exhibitions in the autumn. The first will chronicle Sinebrychoff advertising as it has evolved over the last century. Following this, the museum will hold an exhibition presenting public pubs and lectures will be organized for personnel over the course of the year.

SUPPORTING THE COMMUNITY

Carlsberg has a strong policy of working with the communities in which it operates, for the benefit of society and the support and funding of art and culture projects.