Brewery Association Codex of Responsible Communication

In June 2005, Carlsberg Srbija and thirteen other members of the Serbian Brewery Association agreed on a code and regulations designed to establish clearly defined and responsible practices in advertising and communications.

The initiative lays down strict principals to ensure that the promotion of beer consumption is carefully targeted to avoid influencing minors and the irresponsible consumption of alcohol.

The measure has been welcomed by the Brewery Association of Serbia and has been agreed unanimously by all members.

Carlsberg Group communication policies are constantly under review to ensure responsible marketing wherever we operate. This strategy forms a critical aspect of our CSR policy across the globe.